ALSO KNOWN AS "PAID ADS", PPC IS ESSENTIALLY PAYING *PER CLICK* FOR TRAFFIC TO YOUR WEBSITE.
TOP PPC CHANNELS
1. Google Search 2. Google Display 3. Facebook 4. Instagram 5. LinkedIn
POPULAR AD TYPES
1. Search 2. Display 3. Remarketing/ Retargeting 4. Boosted Posts
Fast ROI Easy to target Easy to budget Clear analytics
CONS OF PPC
Difficult to setup right Learning curve to max ROI Expensive Quit paying your bills and the traffic halts
THE DIFFICULT TRUTH
IS PPC WORTH IT?
The truth is that PPC can be VERY lucrative if you know what you're doing. It is worth it to consult an agency who can give you an idea of what your investment and ROI will be for long-term strategy.