Hopefully by now, you’re familiar with the idea of Search Engine Optimization (SEO) and have realized how essential it is. Many dental offices make the mistake of focusing too much on regular SEO and not enough on local SEO. Most people will be including a geographical modifier to their search, since they want to find a local dentist. Fortunately, these are actually easier to rank for than broader keywords like “dental office.” Take advantage of that and run some local SEO campaigns. And since many potential patients will be searching on their phone, a local search with a map automatically comes up. So you’ll want to focus on ranking in each town or city near you. That’s one of the best ways to get more patients into your dental practice!
Once you have a attractive office, productive conversion rates on your site, and are ranking well for local search terms, there is one more thing left to consider. Just getting new patients in the door won’t encourage retention. Repeat business is good for you, and it’s good for your patients. If you’re not doing all you can to establish relationships with your patients and the local community, you won’t become a thriving local business.