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Can your current agency prove ROI?

 

Hire an agency that’s right for you

Whether you’re hiring an agency for the first time or considering switching agencies, this guide will help you make the right choice.

You’ve got big goals for company growth, but are you confident you can reach them?

Marketing done right always yields measurable results.

If you’re not succeeding in the digital space, it might be time to finally hire an agency that specializes in lead generation, growth and conversion OR cut ties with your current one and switch digital marketing agencies.

In this assessment, we’ve outlined the critical questions that you should ask when either hiring an agency to handle your company’s marketing OR when analyzing whether you should change marketing agencies.

Take the Strategic Marketing Assessment

Honestly answer the following critical questions:

Can you prove ROI for marketing dollars spent in your analytics tools and reports?

Your marketing efforts should be dependable, transparent and predictable. Marketing based on hunches isn’t worth your money. When marketing is done right, you should see a system going to work for you. If your current agency isn’t showing you reports on ROI, it’s time to consider changing marketing agencies. Our system is driven by analytics and results in tangible financial data for you, such as cost per acquisition and a return on investment of your SEO vs paid advertising efforts

Do you have a clear roadmap for how you handle your sales leads?

Before you think about amping up your lead generation efforts, you need a clear plan of what you are going to do with those leads when they come in. You need a lead-to-customer roadmap to understand and optimize your sales process. Before we even get started, we provide an in-depth Gap Assessment that outlines the 3 year plan to 5-10x your sales opportunities.

Have you accurately identified who your buyers are and how to reach them?

Developing detailed buyer personas helps you get the right message to the right client at the right time. Good marketers know these personas by heart and they identify the critical questions for each type of potential client. We frame the content we produce for your marketing around the common obstacles your actual prospects face. Buyer personas serve as the backbone of the content we create on your behalf.

Do you rank on the first page of Google, Yahoo and Bing for keywords that are critical for your industry?

Organic results often play a crucial part of your overall marketing strategy. However, SEO success is easy to sell, but not easy to deliver or maintain. Are you accepting excuses for why you’re not ranking? Are you ready to see your search traffic turn into real opportunities? If you answered yes to both of these questions, it’s time to consider switching digital marketing agencies. Our approach invests in high visibility keywords that commonly have low competition. The result is that we get your website on the first page of search engines efficiently and consistently. At the same time we are looking for a tipping point in your companies trust rank in the eyes of Google. When done correctly our approach improves your domain authority and in turn allows your company to rank for critical keywords faster and more effectively than your competition.

Is your content strategy converting leads into customers/clients?

It’s time to be proactive with your content. Start by utilizing a content planning calendar with planned target keywords and a focus on meeting buyers in all levels of their journey (awareness, consideration, decision). An effective content strategy connected with an editorial calendar turns your marketing approach from reactive to proactive. Imagine knowing what content will be published in the next 30, 60 and 90 days. Our system plans your target keywords a full quarter in advance, allowing us to focus on strategically developing content to reach your buyers at every stage of their sales journey.

Are you tracking engagements and scoring leads through marketing automation software or a CRM?

Identifying prospects is just one step in an overall marketing system. Are you also dropping cookies, tracking engagement, analyzing what pages your visitors look at, and scoring leads based upon their engagement? Identifying prospects is just one step in an overall marketing system. The next step is to understand where each of those prospects are at in their decision-making process, to prioritize your outreach. We manage your leads from start to finish, gathering helpful data to inform your company’s next interaction with each one.

Is your social media marketing reaching the right potential client with the right message at the right time?

Did you know that most social media platforms only show your message to less than 2% of your audience? In today’s pay-to-play social world, the only way to consistently reach your fans and followers is to develop a paid social media plan that works in conjunction with a sophisticated engagement strategy. Our system analyzes your approach and tells you what platforms will maximize your brand promise and optimize your message for conversion. Our approach includes content syndication, tracking codes, and look-alike audiences allowing us to optimize your social media ads.

Do you use analytics to help your organization make data-driven decisions?

Yes, your marketing collateral needs to look good. But a pretty website won’t do you much good without detailed analytics to create a marketing system that gets results. Our system is built on the combination of art and science, so after we create a great design we like to let the data do the talking. Our team creates websites and collateral that look great, but we back up our approach with consistent monthly reports, real-time data, quarterly analytics deep dives, KPIs and Conversion Rate Optimization (CRO) analysis.

Are you utilizing video content to tell your message in a compelling way?

In a world where you have 7 seconds to convert your audience, the play button may just be the most effective call to action. But, your video strategy needs to go beyond a single homepage reel; it needs to touch every facet of your marketing strategy. Our team uses innovative technologies to analyze visitor viewing patterns that maximize engagement and conversion. Our process includes our in-house talent to write scripts, storyboard, film, edit, and publish video content that can be used to convert potential clients throughout the marketing process.

Have you maximized Google Ads pay-per-click (PPC) opportunities to yield greater conversion?

You need a paid ad campaign that’s tied to analytics so you can use your money efficiently and reach the right audience. With PPC, do you know how to increase your click-through rate while lowering your cost per click? We’ve found that most companies are just guessing and hoping for the best. If this sounds like your current provider, it’s time to switch your marketing agency. With A/B testing and constant tweaking, we achieve the most effective ads at the most cost-effective rates.

 
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Can’t Justify the Expense of Your Current Marketing Plan?

2020 Can be Your Year to Win

Marketing expectations are constantly growing.

And the requirements for staying competitive are increasing too.

Your organization might have a brilliant marketing director or CMO, but the painful reality is that marketing is moving way too fast to be a one-person job. The common approaches leave you with a large internal marketing team or a huge collection of vendors with isolated approaches that are costing you money and time you don’t have. Let me cut to the chase, this approach rarely works.

A Team-Based Approach to Systematic Marketing

For a fraction of the cost, our team provides all of the critical marketing subject matter experts under one roof. Each expert works together to build an amazing product, using the same comprehensive system so your goals, your time, and your budget stay streamlined.

It’s finally time to empower your CMO to be the quarterback they were meant to be.

Don’t have a CMO? Don’t worry!

Our team can be your virtual provider to take the marketing burden off your plate altogether.

2020 is coming. Are you ready? We are here to help.

Kick off Your New Approach to Marketing >

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