What to Know Before You Commit to Professional SEO Services

Every year, thousands of businesses try their hand at SEO. Hearing success stories about businesses that implemented SEO and reaped the rewards, they expect similar results. However, the harsh reality of SEO is that the vast majority of players fail, while the few winners on the first Search Engine Results Page (SERP) take 99.22% of clicks. As a result, businesses that take a DIY approach to SEO often waste time that they could have used to mature a proper SEO campaign.

Graph showing the dramatic drop off of clicks that go past the first SERP.

SEO is both a science and a skill. Its highly technical nature requires expertise and constant learning to stay current on best practices. Professional SEO service providers have been practicing and perfecting their craft for years—making it possible for them to win the top spots on SERPs.

Therefore, SEO is often best left to professionals. They should have experience, proven results, and best practices in their SEO arsenal. In this blog, learn about what professional SEO services are, the benefits of using them, and how to find the right SEO provider for your business.

What Are Professional SEO Services?

Professional SEO services allow a business to offload the SEO portion of its digital marketing to a third party. That third party typically consists of a large team of full-time marketers who plan, organize, and execute marketing systems for various businesses.

Why do you need a team of highly experienced marketers for successful SEO? SEO is a massive, worldwide competition where only the elite gets the spotlight. For every keyword you try to rank for, 1.72 billion websites are waiting behind you for their chance to rank. To earn your place on the first SERP for a keyword, you have to out-SEO every one of them. In other words, you need the best of the best to have a chance at ranking.

Chart showing the parabolic increase of websites from 1991 to 2019.

Additionally, many businesses choose to have their marketing done by another company because of how much more economical it is compared to hiring a team of full-time marketing employees. Hiring talented, proven, and hardworking digital marketers is expensive. Every business wants to upgrade their digital marketing and so the best marketers can charge well for their services.

As a result, high-quality digital marketing is out of reach for many small businesses. By the time they pay their new team of digital marketers, their cost can outweigh the benefits they bring. However, professional SEO services offer a more affordable digital marketing option for these smaller businesses.

What to Look for in a Professional SEO Services Company

If you plan on investing in your SEO, you need to find the right company for the job. If you trust the wrong company with your marketing, you will merely end up in the same place you are now, but without your marketing budget intact.

Therefore, you mustn’t skip the vetting process for your professional SEO services contenders. Within the world of third-party marketing companies, we recommend that you find one that uses a team-based approach. A team-based approach differs from a traditional marketing vendor by making the experience a partnership instead of a closed-curtain mystery.

Image of the Farotech team around a large table in a meeting.

Many marketing companies merely get what they need from their clients and return with some form of SEO or marketing without ever getting to know them. They keep their practices behind locked doors and do not provide transparency into what they do or why they are doing it.

On the other hand, companies that provide a team-based approach make an effort to get to know their clients and form relationships. Those relationships serve as a platform for discussion and marketing personalization that makes the client feel much more in control of what they pay for.

In addition to using a team-based approach model for their services, marketing vendors should also offer a wide variety of SEO services. If they only specialize in one area of SEO, your performance will never reach its peak. They have to know how to use different kinds of SEO in tandem to form the most effective marketing campaign. They should be able to perform SEO optimizations for:

  • On-page SEO
  • Off-page SEO
  • Local search SEO

Finding the Right Professional SEO Services Provider for Your Business

SEO is a highly specialized and technical form of digital marketing. Executed correctly, it can provide long-term, compounding results. Done incorrectly, you will waste your time and money. Therefore, while it is possible to implement SEO on your own, it is often best left to professionals. To find professional SEO services that fit your company’s needs, make sure that they:

  • Have a track record of success.
  • Can show you data to prove that their methods work.
  • Use a team-based approach.
  • Offer a wide variety of professional SEO services.

With that checklist in hand, you will be well on your way toward finding a professional SEO services company that will fulfill your needs and enhance your SEO. If you want to partner with an agency that checks all of those boxes and more, click here to learn more.