In fact, studies show a large majority of Chief Marketing Officers (CMO’s) and Directors of Marketing don’t know precisely what pay-per-click (PPC) encompasses. With so many associated terms, it can be challenging to understand what exactly PPC is and even harder to effectively strategize a successful PPC campaign.
Consider the following terms, each one a vital part of PPC strategy:
Before we continue here, let’s get one thing straight: There is no magic bullet in either PPC or digital marketing. Although some marketing partners will tell you PPC alone will turn your business around, if it’s not executed properly or part of a comprehensive digital marketing strategy, that’s not likely to be true.
PPC is a type of digital advertising and a very small piece of the larger digital marketing picture. It can fit within a variety of different platforms, such as Search Engine Optimization (SEO,) Search Engine Marketing (SEM,) and Social Media Marketing. When implementing PPC, your business will pay for every time a user clicks a specific ad for your website, product page, or landing page.
Although a PPC campaign is relatively easy to begin, effective goal setting along with a strategic execution will optimize your campaign and ROI. Don’t spend your advertising budget on keywords that won’t develop any return! Before getting started, check out our Beginners Guide to PPC, How Does PPC Works.
Quite simply, PPC encompasses a small portion of digital advertising tactics and methods. It’s important to always discuss PPC management and Google Ads (formerly known as AdWords) with a trusted agency so you can maximize results!
As you begin to vet a company to execute and manage your PPC campaign, it is vital to understand how these four terms will make a significant impact on your marketing budget:
There are a variety of other terms that will be helpful as you approach the new PPC campaign for your business:
Our comprehensive eBook, What Is a PPC Campaign? 6 Simple Steps to Success, will provide you with a much broader view of PPC advertising and alternative strategies. You can also check out our infographic which answers five of the most common questions about PPC advertising
If you want further assistance on implementing a PPC campaign, contact us today for your complimentary consultation!