An inbound marketing strategy that attracts, engages, and keeps clients loyal to your brand is critical for businesses that want to tell their story and sell their product or service effectively.
Executing a holistic strategy—from targeted lead nurturing to continued and lasting relationships with your clients—will go a long way in achieving a positive ROI on your marketing dollars.
Here, we’ll outline some of the top inbound marketing approaches to help you spend your marketing dollars wisely. Namely, we will focus on targeted inbound techniques that beat old traditional marketing methods of casting too wide a net for your audience.
The first thing every company wants is an effective way to generate and nurture leads. Without a proven lead generation process, you risk spending more than necessary to capture an ever-elusive foothold in online search results. According to Internet Live Stats, the volume of Google searches grows by roughly 10% every year. With more volume comes more competition to capture an audience interested in your goods or services.
That’s why quality content, optimized for search engines and geared around your buyer’s journey, will lead to significant increases in quality leads. But first, you’ll need to map out some things about who you are as a business and, more importantly, who you’re trying to reach. Some ways to effectively do that include:
The phrase “content is king” is ubiquitous in marketing circles for a reason. Strategic content remains top of mind for industry thought leaders as they try to find ways to craft messaging for the future. Here are some 2021 trends to look forward to and build out with help from an expert digital marketer:
There are plenty of ways to improve your inbound marketing strategy and turn customers into your most ardent supporters—more visual content, compelling headlines, in-depth and data-driven articles, and effective storytelling.
To guide you in your journey toward inbound marketing strategies that deliver measurable ROI, we recommend using a team-based approach. With a team-based approach, get all the benefits of a full-time team of professional marketers without any of the downsides.
At Farotech, we have dozens of experienced marketers who are ready to take your leads and conversion rates to new highs for at least 40% less than any traditional marketing alternative.
If you want to learn more about how to incorporate a holistic marketing campaign with the help of a team-based approach, click here to learn more.