SEO 101: Basics and Beginnings


If you’re an entrepreneur but you’re not blogging, you might be leaving money on the table.

Here’s why:

  • Marketers who blog get 67% more leads than those that don’t.
  • 61% of online customers in the U.S. make a purchase because of recommendations in a blog.
  • 81% of online customers in the US say they trust information they get from blogs.

Once you’re convinced that blogging should comprise an important part of your marketing strategy, you’ll see that SEOs are a natural help in this area. While blogs provide the bread and butter of your inbound marketing campaign, SEOs are the carrot to your target audiences, leading in more prospects.

SEO 101: Beginnings

SEO 101 BasicThese SEO 101 basics are a must for anyone looking for pointers, as well as anyone who needs to brush up on their skills in the industry:

  • SEO stands for Search Engine Optimization. An SEO is a short article online, usually less than 300 words long, which tailors your website to online algorithms used by search engines to rank your website.
  • SEOs use keywords, which can be as few as 2 to as many as 7 words long, which are repeated at least 2-3 times and included in the title. The keywords you use are generally taken from a software that generates keyword combinations according to the industry you’re in and the algorithms used by search engines.

Seo 101: Basics

  • When writing SEO, your results will improve over time with quality production. Google has stricter requirements which will discern when you’re using the keywords without making any sense. Of course, it should go without saying that any business employing the basics of SEO 101 to build its inbound marketing strategy will seek to publish content that will establish it as a thought leader in the field. Your credibility will go hand in hand with the quality of content you offer.
  • Tight writing that employs figures of speech as well as technical terms unique to your industry is the most appropriate for SEO. You want to show that you know what you’re talking about (using appropriate technical terms) but also make it readable and easily digestible for the quick reader (using figures of speech).
  • Link groups of words to outside websites to source your writing. It’s a matter of professionalism when citing content, and it improves the reader’s experience. Doing this will also boost your chances of others linking back to your website.

These SEO 101 basics are essential know-how for anyone starting out or refreshing their memory about inbound marketing techniques. To learn more about SEO, inbound marketing, or ways that you can improve the user experience on your website to generate more prospects, please contact us at Farotech. We’re a Philadelphia SEO company with experience in numerous industries, offering you the best in online marketing services. Whatever your need, we’ve got you covered. Call us today at 267-387-6620.