The Art of Placement – a Search Engine Optimization Positioning Strategy in 3 Parts
Search engine optimization positioning, or SEO positioning refers to where your website ranks on search engines as a result of your SEO. Attaining the best SEO positioning comes largely from having a capable marketing and SEO firm on your side, providing you with an impenetrable and thorough marketing and site optimization strategy.
An effective SEO positioning strategy works to maximize your visibility on search engines, while staying in line with your business goals. Every website is going to have its own unique obstacles to overcome, so your strategy could look significantly different than another business’ strategy – and that’s okay. It’s all about understanding what your company uniquely does, and creating a positioning strategy that works specifically for your customers and your services.
Search Engine Optimization Positioning: Where to Start
An effective positioning strategy starts with asking yourself three kinds of questions:
- Who: Who are my customers? Who am I trying to attract to my business?
- What: What services or products do I provides? What is my business good at? What does my company stand for?
- How: How do I provide services? How do I reach my buyer personas? How should I focus on what my company does well?
Answer these questions based on the services your company provides. Understanding your answers to these questions will allow you to better explain them to other people within your company, and to your customers.
Implementing your Strategy
Once you’ve come up with a variety of who, what, and how questions to ask yourself, and have answered them based on what you provide and who it is you’re trying to reach, you’re ready to implement your strategy. Your strategy will basically be a set of adjustments to your website, improvements, and keyword research to align your site’s content with what users will be searching for.
The more you perfect your positioning strategy, the better you’ll understand how to advertise and how to direct your website to the best search rankings. Enlisting a knowledgeable company like Farotech could be the most important decision in the process, as you should never go it alone when facing challenges. Contact us today to learn more about SEO positioning!