Our competitive pricing for Pay-Per-Click (PPC) campaign management for nonprofits means your grant money will be maximized and you won’t have to worry about all of the stringent requirements for maintaining it. Our proven approach gets you more for your Google’s money.
We work with the second largest wholesale insurance provider in America. When they first started working with Farotech, their average cost-per-click (CPC) was $8.64 and they were only generating 189 conversions per quarter. With proper management and strategy, Farotech helped them achieve a low CPC of $1.90 and 1,915 conversions in just ONE quarter.
Within 1 year of management, Farotech helped PHLY achieve 6,350 conversions, 90,800 clicks, and 1.08M impressions
Here’s How It Works
Increased awareness. More volunteers. New donors.
Warning: Use It or Lose It!
Setting up, optimizing, and managing a PPC campaign is no easy task. For example, with Google Grants, you have a specific daily budget to maintain. In addition, Google will not allow you to exceed a cost per click of $2.00, which means that only certain keywords will be within your range. Your ad groups and search settings must be correct.
If you fail to meet any of these requirements, you could lose your money. Or worse, your campaign could be shut down and your grant revoked.
What’s Included in Nonprofit PPC Management?
Here’s what we’ll be doing so you don’t have to:
Research: The Science
Your ads need to include just the right keywords to target specific prospects, fit within your budget, and meet your goals for click through rate. We’ll do the research to make sure you’re set up to succeed in each of those areas.
Writing: The Art
Writing is what makes or breaks a PPC campaign. You have just a few seconds to capture the attention of your prospective donors and volunteers. Our copywriters combine creativity with the research (see above) for effective ad campaigns.
Optimizing: The Commitment
It’s after your ads are up and running that the hard work actually begins. To get the best results, we keep a close eye on your conversion data, conduct split ad testing to try variations, and study the analytics over time. Small tweaks along the way make your Google Ad Grant funds stretch even further.
Looking for more info? Contact us to schedule a free consultation!
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