In this episode, we revisit with Andy Crestodina of Orbit Media. Together, we walk through the latest version of his book Content Chemistry. Throughout the episode, we talk through the often overlooked details that help great content marketing campaigns succeed and how you can adopt these ideas for your own campaigns.
Andy’s Book: https://www.amazon.com/Content-Chemistry-Illustrated-Handbook-Marketing/dp/0988336499/ref=sr_1_1?keywords=content+chemistry+andy+crestodina&qid=1664397172&sprefix=content+ch%2Caps%2C93&sr=8-1 The Orbit Media
Annual Blog Survey: https://www.orbitmedia.com/blog/blogging-statistics/