Building Your House on Sand

with Roy Atadgy

In this episode our Senior Content Strategist Roy Atadgy sits down with our CEO Chris Carr to talk through Chris’ latest article that was published on Forbes.com. The article was called “”Building your House on Sand””.

In this piece Chris outlines the perils of vesting all of your marketing energy on platforms you don’t control and whose rules & guidelines you have little to no control of.