A Masterclass in Understanding Attribution

In this episode of the Digital Marketing Master Class, host Chris welcomes Emeric Ernoult, the co-founder of Agor Pulse, a premier social media platform. Emoult shares his insights on attribution, emphasizing the importance of measuring marketing efforts to empower teams and make informed decisions. He discusses the evolving landscape of marketing strategies, highlighting the challenges of attribution in the face of changing algorithms and platforms. Emoult advocates for proactive measurement frameworks and suggests leveraging platforms like LinkedIn to connect and learn from industry thought leaders. Join the conversation to gain valuable insights into navigating the complexities of modern marketing.
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