A Masterclass in Understanding Attribution

In this episode of the Digital Marketing Master Class, host Chris welcomes Emeric Ernoult, the co-founder of Agor Pulse, a premier social media platform. Emoult shares his insights on attribution, emphasizing the importance of measuring marketing efforts to empower teams and make informed decisions. He discusses the evolving landscape of marketing strategies, highlighting the challenges of attribution in the face of changing algorithms and platforms. Emoult advocates for proactive measurement frameworks and suggests leveraging platforms like LinkedIn to connect and learn from industry thought leaders. Join the conversation to gain valuable insights into navigating the complexities of modern marketing.
Chapters:
Introduction
Harder Marketing: The Dawn of New Era
The Edge Great Marketers Have
Marketing Mary on AI Steroids
Linking in Social Media: What We Learned From 10 Million Post
The Importance of Uploading Content Natively
What Conclusions You Can Make From False Hope Data