5 Tips on SEO Strategy for Physical Therapists


Physical therapy marketing can greatly benefit from the implementation of successful SEO practices. However, the majority of people who try to practice physical therapy marketing are unsure about how the process goes. Developing a successful SEO strategy can feel like a baffling undertaking considering how often the rules are changing.

Marketing moves fast.

SEO for physical therapy marketing doesn’t have to be difficult, nor should it be overlooked. If your physical therapy practice could use some pointers about how to begin this process, then read on for some initial and important tips to consider.

5 SEO Tips for Physical Therapist Marketing

1. Avoid the Numbers Game

SEO has always maintained the principles of quality over sheer quantity. Over time, Google has specific rules concerning certain approaches that deal with mass posting, cheap links or spamming techniques. Instead of focusing on numbers, separate your plan for SEO for a physical therapist by keeping it focused on quality. You want to stick with white hat strategies and produce helpful content that people will respond positively to.

2. Create an Awesome Website

Having a website that people find engaging is vital to good SEO for physical therapists. But it can’t just look good. It also has to be dynamic, attention-grabbing, clear and easy to navigate.

If potential clients don’t like what they see, they will not only leave the site quickly, but they also won’t share or link to it. Remember that a quick glance at your website is usually the first impression a potential client gets of your business. Make it count!

First impressions only come by once.

3. Don’t Over Analyze your Website’s SEO

Your website does impact your SEO, so it is important to optimize and maintain the general health of your site.

Consider the following when maintaining your site:

  • What’s your site’s load-speed?
  • How is your content structured and titles?
  • Do you have video elements to your site?
  • It is easy to navigate?

However, SEO for physical therapists goes beyond your website. So while it is important to make sure your site is running efficiently and effectively, don’t allow that point of focus to take away from other off-page SEO techniques.

4. Review Marketing Reports

The SEO team for your physical therapy marketing should be dedicated to seeing the monthly SEO reports for your practice improving.

Accountability in this area is crucial; this is not something you want to let slide through the cracks and go unnoticed. SEO for physical therapy marketing is a key component of any practice’s success, in both marketing and overall growth. REviewing monthly analytics tells you what is working, what is not working, and areas of opportunity.

If you don’t feel that your practice has the time or personnel to properly oversee a successful SEO campaign, talk to Farotech about implementing our marketing services to supplement your business’ efforts. We have an SEO plan that will fit your needs and your budget!

5. Include Others

Sometimes allowing space for a community to be created can be the best SEO practice of all. By allowing people who have something in common (in this case, physical therapy patients who have visited your particular practice) to begin to add content to your site, you create new ways for clients to experience your site while also helping your SEO efforts.

This type of user generated content can be utilized in variety of mediums, such as:

  • User reviews
  • Blogging
  • Photo gallery submissions
  • Audience comments and reactions to content

Using these 5 basic tips as a springboard, you will soon be able to set up a promising SEO strategy. Implementing these techniques will enhance your practice’s likelihood of success and each of these is an actionable step towards a greater ROI for your practice.

For more information about our custom SEO plans, call Farotech today and ask to speak to an SEO specialists about how our company can partner with yours to boost your business to the next level.

Action Items & Takeaways:

  • Focus on great quality of content using white hat strategies
  • Create a dynamic, user-friendly website
  • Evaluate and optimize your website’s performance
  • Apply user generated content such as reviews
  • Seek the help of a professional SEO consultant like Farotech