One of the biggest challenges you face as an orthopedist is bringing new patients to your practice. You are an expert in your field, but marketing is a whole different realm. This is especially true when it comes to online marketing and search engine optimization. You haven’t had time to keep up with this fast-moving field or learn the latest SEO ideas for orthopedic practices like yours. This is completely normal for a doctor who is focusing on his or her number one priorities: providing quality care for patients and staying informed about the latest advancements in orthopedics.
So what can you do to reach your potential patients and demonstrate that your practice is their best option? If you are looking for internet marketing tips, you are headed in the right direction. Orthopedic practices SEO ideas can be extremely helpful toward your goal of making your practice more visible to people in need of orthopedic treatment. You can start improving your rankings on search engines like Yahoo, Google, and Bing by following a few easy suggestions.
Orthopedic Practices SEO Ideas You Can Implement Right Away
- Develop a Buyer Persona
Think about the kind of patient you want to attract to your practice. Then, create a “buyer persona”– a narrative portrait of the type of person you would like to treat. You should factor in details such as location, demographics, lifestyle, conditions, and more. When you think about what this sort of person might be looking for in an orthopedic doctor, you will be more successful in communicating with them.
- Blog Often
This is one of the fundamental SEO ideas for orthopedic practices. If you already have a professionally designed website, create a space on your page for blogging. This is a great way to use commonly searched keywords and link back to your homepage. It’s also an opportunity to showcase your expertise and commitment to patient education. You can address frequently asked questions, provide safety tips for seasonal activities, and even share exciting new developments in treatment techniques or technology.
- Use Long-Tail Keywords
Throughout your blogs and other web content, include more than the basic keywords other practices already use. Longer, more specific keywords will get you better rankings in the search results of potential patients. For example, it would be very difficult to rank for “orthopedics practice.” But, you would have a much better chance ranking and reaching your target audience for a phrase like “orthopedics practice in Philadelphia.”
Your Next SEO Steps
The tips above will get you started optimizing the website of your orthopedic practice to be found on the web. However, keeping up with the constantly changing world of online marketing can be a challenge. This is where we can help! Contact Farotech today for more orthopedic practices SEO ideas, or to find out how our experienced staff can take care of your SEO work for you. We can also serve you with professional web design, videos, and much more!