According to the American Academy of Orthopaedic Surgeons, there are approximately 28,000 practicing orthopedic surgeons worldwide. Now get this: 71% of those are in private practice!
That’s right: as an orthopedic private practice, you need to know how to stand out from that 71% if you want to grow your business. And with more individuals seeking out orthopedic treatment every year, you need to make an impression on potential clients with your orthopedic business’ marketing!
Once upon a time, it was possible to rely on word of mouth to get a solid client base. As long as you were a trustworthy practice, the community would practically advertise for you! But in this digital day and age, no one is asking their neighbor for an orthopedic recommendation; they ask the internet.
In order to grow your client base, you need effective orthopedic marketing strategies…and that’s where Farotech can help.
Farotech, a web-based marketing company, uses inbound marketing strategies to drive more traffic to your website, growing your business through innovation. Hiring a marketing company to improve your web presence will allow you to focus more on your orthopedic practice, while we focus on creating quality marketing strategies that work for you.
So what are our inbound marketing strategies, you ask?
Gone are the days of sending out mass emails begging client to give your business a try. Inbound orthopedic marketing strategy focuses on creating informational content that is based around keywords searched on Google. People who search for keywords related to your business can easily find your webpage.
At Farotech, our staff creates quality content built right into your website. Blogs, webpages, and SEO’s are all ways that we supply quality content to attract clients. Our strategies are cutting-edge and innovative, and we will work side-by-side with you to develop your online presence.
If you want Farotech to help market your orthopedic practice, contact us today!