Classic Mistake #3: Poor Use of Customer Data

In this recorded webinar, we’ll show you how to identify untapped potential and opportunities within your existing customer base. In this session, we’ll show you how to identify untapped potential and opportunities within your existing customer base. With practical tips and real-life examples, you’ll discover how to leverage your current customers to grow your business.

Key areas we’ll cover include:

• What are the three fundamental value streams hidden in your customer base?

• What are buyer personas and why should they be a critical piece of your marketing?

• How can you craft compelling messaging through StoryGuide and One-Liner exercises?

• Why is understanding your Sales Cycle and implementing CRM software so important?

• …and much more!