It’s no secret that consumers drive our business, but consumers are relying heavily on social media to discover local hotspots. The days have passed where consumers thumb through a phone book or drive by a local business and buy what they’re selling. At least 89% of consumers will jump on a search engine to find something in their area. Perhaps you’ve heard about a local business in passing, but you still don’t know much about it. What do you usually do? You jump online and scour the web for reviews to determine if you want to be a new customer. To increase your business growth local business online marketing is imperative. Tips For Your Online Marketing
- Website – Your website should be much more than your contact information and your location. Provide accurate and relevant information on the services you provide to draw potential new customers. Research has shown that adding customer testimonials to your site can boost your business.
- Know Your Market – Who are you intending to sell your product to? What type of person benefits from the service you provide? To increase your local online marketing you must know who who your key demographic is. This can include gender, age, income level, marital status, and interests.
- Social Media – Consumers like the idea that they can interact with you via social media. Even if you don’t think your business will benefit from social media you have a better chance of surpassing the competition who doesn’t utilize social media outlets. Now that you’ve established your target market this is the time to understand what social media outlets they utilize and make your presence known.
If you want more information on what it takes to begin your local business online marketing contact Farotech today! We provide online marketing for various local businesses and we’d be honored to help you with yours.
Local Business Online Marketing | Online Marketing Local Business