Inbound marketing is the current buzzword of the media world, with more businesses opting for inbound vs outbound when it comes to marketing tactics.
So what is an inbound marketing strategy, and why is it vital to the growth of your company? Let’s start with the basics of outbound marketing first, so we can better understand the importance of inbound marketing.
Outbound marketing, AKA “traditional marketing”, is all about the message, and making sure your message is seen more than anyone else’s. Outbound focuses on drawing attention in order to get the consumer to care about your product or service.
We see outbound marketing strategies constantly, in emails, banners, billboards, pop-up ads, pamphlets — you name it. Outbound marketers believe that in getting the consumer’s attention, their business will soar.
However, how effective can this strategy be? With the amount of outbound content an individual encounters each day, is any of it really sticking?
Research tells us that it doesn’t. Outbound marketers work hard to be the flashiest, but end up wasting money and resources on a strategy that is outdated. This is where inbound marketing takes the cake.
Inbound marketing, AKA “new marketing”, is all about earning the consumers’ interest rather than demanding it with flashy ads and invasive pop-ups. When it comes to inbound vs outbound marketing, inbound marketers focus on producing quality content that is centered on the shared interest with the customer, rather than trying to convince a customer to care about a product or service.
For this reason, inbound marketing is relationship-based because it focuses on the authentic connection and fulfillment of needs of the customer. Inbound marketing is also permission-based — communication is only allowed through mediums the consumer has already authorized, such as social media, subscriptions, or blogs.
Rather than forcing one’s way into the minds of a consumer, a business uses inbound tactics to anticipate the interests and questions of the consumer and produce quality content through an authorized medium that is unobtrusive.
Seems like a no-brainer to jump into inbound marketing, right? While inbound marketing seems like the obvious choice, it can be difficult to transition from traditional marketing tactics to new marketing. That’s why Farotech is the answer to your inbound marketing needs.
Farotech is committed to helping businesses create quality content that focuses on the needs of consumer and company alike. We work with you to produce digital media that is authentic and exciting, using cutting-edge marketing tactics to keep you ahead of the game.
If you want to improve the success of your business through inbound marketing, contact Farotech today!
Inbound Vs Outbound | Inbound Marketing