As a premium go to source for how to online marketing strategies and advice, Farotech knows what it takes to launch your business from barely there to full coverage. Here are some of the focal areas and techniques that we use to put you on the map:
Website Appearance and Performance
Your business is unique, and your website should be too. It must also also be engaging, user-friendly, and professional. Many businesses fail on one side or the other of this dynamic equation; either they under-utilize the space with a static, low-content set of pages, or they build fancy, busy sites with lots of bells and whistles but too much loading time for most users.
Farotech’s how to online marketing team designs your webpage from your client’s perspective, taking a “don’t make me think” approach to offering the most user-friendly experience possible. With eye-catching graphics, smooth navigation, and intuitive design, your website will be a pleasant space where visitors can quickly find what they need.
Not only that, but once we build the site, we train your staff to update and maintain it…putting the keys to your success in your own hands.
SEO Content and Copy
SEO (search engine optimization) has become an industry unto itself in the past few years. That’s because research shows website traffic and leads depend on your visibility on the first page of each of the major search engines: Google, Yahoo, and Bing.
SEO comes from knowing your audience and anticipating which keywords potential clients are most likely to use. Farotech combines your business insight with our successful online marketing strategies to develop, test, tweak, and optimize the best keywords for your platform.
Electronic newsletters are one of the best ways to drive qualified, targeted traffic to your website. When done correctly, they enable you to engage customers and prospects on a consistent basis and direct them to your website for more detailed information about your company, products, and services.
E-newsletters can be used for upselling existing clients as well as creating an opportunity for referrals. The keys to e-newsletter success are to build your database carefully, and to provide relevant, value-added content instead of thinly disguised sales pitches.
Put Farotech’s How To Online Marketing Expertise to Work for You!
Have a question? Want more info? Contact us at 888.611.2851 to get started enhancing your business platform with our how to online marketing team.