How To Market A Small Business Online


If you’re a small business looking to get your name out there, and you’re wanting to utilize the world wide web to boost your customer base we have some tips for you.  When learning how to market a small business online it can seem like a daunting task, but once you’ve fine tuned your technique you’ll be able to grow your business.

Online Marketing Tips For Your Small Business

  1. how to market a small businessRevitalize Your Website – Step back and view your website content as though you are the consumer. Does your site explain the purpose of your business in terms your target audience understands?  You want your content to clearly explain what your business provides in a relatable language.
  2. Content Strategy – In order to keep your target audience engaged you must have good content. Blogging is one of the best marketing strategies for a small business. Get creative and keep it more conversational so that your target audience feels like they’re getting expert information in a language they understand.  The more you blog the more traffic you get to your site.
  3. Participate in Social Media – Knowing your target audience will help you determine which social media outlets you’ll want to utilize for your marketing. Social media uses the 50/50 strategy where 50% of your posts will be about business, and the other 50% will be about your industry in general and topics that pertain to it. Another benefit of social media is that it allows you to reach out to your followers.  If you respond to one of your followers through Facebook, Twitter, Instagram, Or Google+ you’re essentially telling your customers that you care what they have to say. Connecting in that way will solidify  the reasons they like your business. A positive experience through social media will in turn provide word-of-mouth marketing from satisfied customers

These are just a few key ways on how to market a small business online.  If you want to learn more ways to market your business online contact Farotech today at 267.387.6620.