“Farotech helped us utilize and integrate technology from day one. They helped us install HubSpot, which was the backbone for both our digital marketing activities managed through Farotech, but also our organic and self driven marketing activities that we did in-house. It was great to have one common platform where everyone had visibility into all of the activities from both sides of the house and outside. My impression when I think about the question of how Farotech used technology for us, they used technology to really dig into the data and to really explore where our market was. Who was in it, what they look like, and how we could best penetrate it. Our first couple of efforts, we probably had modest success. But building and digging into that data helped us build into increasing success, increasing momentum and our metrics from day one to now have almost uniformly gotten better quarter over quarter. Most exciting for us right now is while we have our paid marketing efforts, it’s our organic efforts which are showing the most exciting success right now. This is because Farotech has put in place the technologies and the strategies early on to build out an organic process which is slow to build, but we can see the momentum building and we can feel that it’s going to be a critical component to us.”