Want to increase your business’ online presence by investing in Google Adwords? Expanding your digital presence is key to growing your business in this day and age, and with Google’s PPC (pay-per-click), you don’t pay for an ad that hasn’t brought traffic to your site.
But without a Google Adwords budget estimator, you may feel clueless about how much money to commit to your Adwords budget. There are several factors that come into play when it comes to deciding on a budget, and it is important to plan carefully to get the best return on your investment.
The Factors in your Google Adwords Budget Estimator
Your cost will depend on the price of a specific keyword. You may pay $2 for PPC with the keyword “coffee shop,” but $13 for “mortgage broker.” Your product and services will determine the cost of your target keyword, as well as how popular the keyword is. To get an estimate of the cost of your keyword per click, check out Google’s Keyword Planner Tool.
- Time Frame
In estimating a budget for Google Adwords, you will have to come up with a realistic time frame for running the ad. To determine the time frame, you will have to be realistic about the search volume for your keyword and services. For more obscure keywords, you will have to run your ad longer in order to attain a search volume that will produce a return on your investment.
- Sales Conversion Rate
Determine how many sales you will make based on the amount of traffic brought to your site. What is your company’s success rate when it comes to closing sales in comparison to the amount of traffic on your site?
- Calculate Test Budget
Now you can combine this information and determine your Google Adwords budget. Play around with Google’s Keyword Planner Tool to get different results for your PPC, and decide what will work best for your company.
At Farotech, we can help you develop an online marketing strategy that will increase the success of your business. Check out our Heat Map Tracking to gauge the success of your Google Adwords budget estimator, and to see if you are creating the kind of traffic that you want. Contact us today to see how we can improve the digital presence of your business!
Google Adwords Budget Estimator | Estimating Budget Google Adwords