Want to increase your business’ online presence by investing in Google Adwords?
Expanding your digital presence is key to growing your business in this day and age, and with Google’s PPC (pay-per-click), you don’t pay for an ad that hasn’t brought traffic to your site. In fact, Google Adwords has continued to grow in significance. This is especially true since Google moved all paid results out of the sidebar in 2016, pushing organic results further down the page.
But where do you even start? Without a Google Adwords budget estimator, you may feel clueless about how much money to commit to your Adwords budget and what sort of results to expect in return.
There are several factors that come into play when it comes to deciding on a budget, and it is important to plan carefully to get the best return on your investment.
Your overall cost will depend on the price of the specific keywords you want to target. You may pay $5.83 for an ad with the keyword “orthopedic practice,” but $25.80 for “home mortgage.” Your product and services, as well as the popularity of and competition for your desired keyword, will determine the cost.
Fortunately, you don’t have to guess in the dark for these numbers. Google’s Keyword Planner Tool is an incredibly helpful part of any Adwords budget estimator toolkit.
We recommend using other keyword strategy tools, such as Spyfu, to help you narrow down a comprehensive target keyword list.
In estimating a budget for Google Adwords, you also need to determine how long the ad should run.
To determine your time frame, there are a few important pieces to keep in mind.
Sales Cycle & Conversion Rate
Finally, to create an effective estimate for your Google Adwords budget, you need to have clear data about your sales cycle and conversion rates.
If you don’t know what your cost-per-acquisition is currently, it’s a good time to calculate that now before implementing a Google PPC campaign. A few questions you should be asking yourself are:
Once you have these numbers pinpointed, combine them with the time frame and keywords you’ve targeted to determine your estimated Adwords budget. This will help you determine what reasonable expectations to set for the PPC campaign and the budget you are able to provide your Adwords campaign at this time.
Is Google Adwords the only way to build your online presence? Of course not. Organic SEO can be a highly successful strategy for many businesses, especially when they incorporate the best practice of local SEO.
Just remember that Google has moved paid advertisements to the main search results area of the page results, moving organic rankings lower on the page. A professional SEO consultation may be the SEO boost you need if a Google Adwords campaign just isn’t a part of your marketing budget at this time.
Can Google Adwords get you great results? Yes, with testing, adjustment, and patience. It’s vital to keep in mind that Google Adwords is not something you can start on Monday and see wild success in by Friday.
It takes time, trial and error, and constant adjustment.