When a visitor stops by your site and downloads an offer, what happens next? Do they simply get added to your list of leads to be contacted at random? Or do they receive an unending email barrage on every product or service your business offers, just so all of your bases are covered? Worst of all… do they hear nothing from you at all? If any of these responses reflects your business’s email marketing strategy, it is time to reconsider. With the help of marketing experts at Farotech, learn how to get the most out of your leads with effective marketing automation emails.
As an important part of lead nurturing, an effective email marketing program can help you to optimize your strategy so that you are reaching out to the right client at the right time with the right message. It works like this:
- Vickie Visitor downloads an offer from your site that is relevant to her interests
- Our system automatically generates emails for Vickie
- These emails first relate to the offer she initially downloaded and then introduce her to the next offer
- Vickie becomes a “warmer” lead as she continues to engage with your business
Although almost all visitors, like Vickie, start out as cold leads, these marketing automation emails are an effective way of bringing them into a deeper knowledge of your brand and services.
Of course, some email marketing systems work better than others. Keys to success include personalizing these emails to particular buyer personas as well as maintaining aesthetic and engaging email content. With help from the marketing team at Farotech, you can optimize your marketing email program to get the most out of each and every one of your leads.
For more information about how to get started with Farotech, contact us today at 267.387.6620.
Email Marketing | Marketing Email