Paid Advertising
| Google Ads | ||||
| Features | Basic Plan | Tier 1 | Tier 2 | Tier 3 |
| Monthly Ad Spend | $1,800-$2,500 | $2,501-$13,899 | $13,900-$20,000 | $20,001-$50,000 |
| One Time Set-up or Clean-up (1st Month)Can be amortized over 6-months |
$1,500 | $2,025 | $2,775 | $5,000 |
| Dedicated Project Manager | ✓ | ✓ | ✓ | ✓ |
| Google Search Network | ✓ | ✓ | ✓ | ✓ |
| Google Display Network (Client Provides Graphics/Images or purchases from Farotech) | ✓ | ✓ | ✓ | ✓ |
| YouTube Video Ads (Clients need to provide video or purchase a Farotech web video production package) | ✓ | ✓ | ✓ | ✓ |
| Initial campaign development & strategy | ✓ | ✓ | ✓ | ✓ |
|
Ad campaign copywriting & revision
|
✓ | ✓ | ✓ | ✓ |
| Ad copy performance testing | ✓ | ✓ | ✓ | ✓ |
| Ongoing keyword research and tweaking | ✓ | ✓ | ✓ | ✓ |
| Google analytics integration & goal tracking | ✓ | ✓ | ✓ | ✓ |
| Tracking code installation | ✓ | ✓ | ✓ | ✓ |
| Monthly Reporting | ✓ | ✓ | ✓ | ✓ |
| Strategic bid management | ✓ | ✓ | ✓ | ✓ |
| PPC account settings monitoring (Ex. Geotargeting) | ✓ | ✓ | ✓ | ✓ |
|
Landing Page & Thank You Page Set-up & Development (Priced Per Landing & Thank You Page) |
Add $450 X Suggested # of Landing Pages | Add $450 X Suggested # of Landing Pages | Add $450 X Suggested # of Landing Pages | ✓ |
| Landing Page Optimization Review | ✓ | ✓ | ✓ | ✓ |
|
Initial banner ad design for 1 display ad & 1 remarketing ad (2 ad designs) |
By Quote
($1200) |
By Quote
($1200) |
By Quote
($1200) |
✓ |
| Weekly Data Calls: Review campaign changes every 7 days | $400/month | $400/month | $400/month | ✓ |
| Progressive monthly management cost: | $425 (& minimum for all plans) | $500/mo or 20%, whichever is higher | $2,500 or 18%, whichever is higher | $3,000 or 15%, whichever is higher |