Industry
Manufacturing
Outcomes
Growth, Branding
Capabilities
Web, Branding,
Digital Marketing
From Vision to
Reality
When RMS first approached Farotech, they recognized the need for a marketing strategy but lacked a clear starting point. While they had someone managing their website, their overall marketing approach was fragmented. Seeking expert guidance, they turned to Farotech for a strategic roadmap.
Farotech conducted a comprehensive audit, uncovering key challenges such as brand confusion, unoptimized content,
and the absence of meaningful analytics. One major issue was RMS operating two separate websites—RMS Brewing Solutions and its primary site—causing brand fragmentation.
By addressing these foundational issues, RMS gained a clear, data-driven marketing strategy, setting the stage for improved visibility, engagement, and long-term success.
75%+
In Direct Traffic
92%
SEO Score
252
New Relationships
A Brand Experience,
Unified
RMS Brewing Solutions and the previous site once operated separately, creating brand confusion and a fragmented experience. Farotech’s first project was to unify these two websites, streamlining navigation and ensuring a seamless customer journey.
By integrating product branding within the main RMS brand—rather than treating each product as a standalone entity—we created a cohesive identity that strengthens brand recognition and clarity.
A Roadmap for
Success
RMS understood the importance of marketing but lacked a clear strategy to guide their efforts. While they had someone managing their website, they weren’t seeing the growth they wanted and were unsure where to begin.
They needed a structured approach to increase inbound leads, create consistency in their messaging, and enhance brand awareness. That’s where Farotech stepped in.
By providing a detailed roadmap, Farotech helped RMS develop a marketing strategy tailored to their goals. Through data-driven decision-making and an adaptable approach, they identified opportunities for growth and implemented strategies that delivered measurable results. The collaboration between RMS and Farotech not only clarified RMS’s marketing direction but also established a foundation for sustainable success, ensuring their brand reached the right audience with the right message—every time.
Proof In
Performance
The results speak for themselves. In May 2022, RMS ranked for 123 organic keywords, with just 9 in the top 10 positions. By March 2024, those numbers had surged to 626 keywords, with 119 ranking in the top 10. The impact on traffic was just as impressive—organic traffic increased by 251%, overall users grew by 190%, organic social traffic rose by 124%, and direct traffic climbed by 75%.
Most importantly to them, RMS exceeded its goal for new relationships, reaching 252 in 2023. These numbers prove that a strategic, data-driven approach delivers real, measurable growth.
“RMS has been working with Farotech for a couple of years now and after going through a couple different marketing agencies I feel like we have finally found the right one! After completing the Gap Assessment it really showed us that we needed to work on the foundation of our marketing strategy which Farotech has championed. Over the past two years we have continue to see growth in the number of inbound leads, consistency in our marketing messages, and brand awareness from collaboration between Farotech and RMS. The two biggest things I feel Farotech brings to the table are adaptability and data-driven decision-making.”
