Industry
Commercial Laundry
Outcomes
Branding, Growth
Capabilities
Branding
From Vision to
Reality
EVI had already made waves in the commercial laundry industry, uniting over 27 regional brands through a thoughtful and inclusive acquisition strategy. But while their growth was impressive, their brand remained largely investor-facing—unseen by the customers they were increasingly poised to serve.
With a bold vision to launch a public-facing e-commerce platform, EVI needed a cohesive identity that could unify their legacy, reflect their human-centered mission, and resonate in a digital marketplace.
150
Hours of Branding
2,026.41
Miles Traveled
50lbs
Cuban Food Eaten
EVI’s Journey Into
E-Commerce
EVI’s acquisition strategy was deliberate and people-focused—uniting over 27 regional businesses while honoring the unique identities that made each one successful. Until recently, their brand story was told behind the scenes to investors.
But with eyes on the future, EVI set out to create a customer-facing e-commerce platform that matched their industry leadership and human-centered mission. That’s where Farotech came in, using our BrandDNA process to help define, design, and deliver a cohesive brand built for the public stage.
Building a Brand for the
Customer Era
To bring EVI’s e-commerce vision to life, we started by flying down to Miami to lead in-depth BrandDNA workshops with their executive team—diving deep into their values, voice, and vision.
From there, we crafted a complete brand toolkit that provided clarity and consistency across every touchpoint. We collaborated closely on messaging and copy for their upcoming e-commerce platform, ensuring it reflected both their industry authority and people-first ethos.
By working hand-in-hand with key stakeholders, we developed strategic brand assets that aligned everyone around a shared goal: building a best-in-class digital experience that speaks directly to the customer.
From NYSE to
Meets The Average Joe
With so much success in the commercial laundry space, EVI’s bold decision to go from an investor-facing company to building its public arm was no easy task. Some brands get comfortable doing things the way they’ve always been done—that wasn’t the case with EVI.
With Farotech’s uncompromising ability to go deeper and learn about what makes EVI such a strong brand, we were able to help them envision what a public debut could look like, and how that could positively impact the brand for years to come. By distinguishing between their investors and their buyers—who can oftentimes embody different values, needs, and desires—EVI can now confidently step into a new realm and generate value in new and exciting ways.
“Working with Farotech on our e-commerce platform branding was a fantastic experience as their team really took the time to understand our industry and our business. They were incredibly responsive throughout the entire process, quickly addressing our questions and staying in touch at every step. The result was an exceptional brand that truly represents our values and mission at EVI Industries. Their digital marketing expertise gave us a cohesive look and message for our e-commerce platform that perfectly captures our company’s identity and purpose.”
