Industry
Healthcare, Orthopedics
Outcomes
Growth, Engagement,
Strategy
Capabilities
Web Development,
Digital Marketing
From Vision to
Reality
In a region dominated by giants like Duke and UNC, EmergeOrtho faced a critical challenge: unify five regional marketing teams and compete as one statewide brand. As a physician-owned practice, the stakes were higher—doctors weren’t just involved, they were invested.
Fragmentation had led to internal competition, SEO cannibalization, and inconsistent patient experiences.
EmergeOrtho turned to Farotech to architect a scalable digital strategy—combining advanced local SEO, HIPAA-compliant advertising, and award-winning web design.
Over an 8-year partnership, they evolved from a patchwork of efforts into a unified, data-driven growth engine.
1,477
Keywords Ranked
Telly
Award-Winning Website
3M+
Ad Impressions
A Brand Divided
Can’t Compete
Though EmergeOrtho had scale, their digital presence told a different story. Five regions operated in silos, with doctors launching their own microsites—competing against each other and cannibalizing SEO. Messaging was inconsistent, patient experiences varied, and the brand struggled to stand out in a market owned by Duke and UNC.
Furthermore, they weren’t capitalizing on local SEO, and their Google Business profiles were disjointed. Their content was scattered. And their digital ad strategy? Nearly nonexistent. That’s when they turned to Farotech.
Unifying the Brand.
Multiplying the Impact.
Farotech unified five competing regions under one award-winning website—eliminating SEO cannibalization and streamlining the user journey statewide. In Blue Ridge, local SEO and programmatic display ads drove over 3 million impressions in Q1 alone. In the Triangle, segmented Google Ads campaigns boosted conversions while HIPAA-compliant display and social ads extended reach across new channels.
Dozens of Google Business profiles were fully optimized, while a custom real-time analytics dashboard gave leadership full visibility across every region. For the first time, EmergeOrtho had a system that could scale.
Where Vision
Meets Victory
Eight years into the partnership, EmergeOrtho’s transformation is measurable across every major channel. Today, the practice ranks for over 1,477 keywords in Google’s AI Overviews and featured snippets—evidence of a content strategy that blends SEO best practices with physician credibility.
In the Blue Ridge region, programmatic display ads reached over 3 million impressions in Q1 alone, the highest in campaign history. Meanwhile, in the Triangle region, segmented Google Ads campaigns continue to break performance records, consistently increasing conversions and appointment bookings.
Systemwide, organic traffic and user engagement have seen steady growth, driven by optimized location pages, standardized Google Business profiles, and high-authority content reviewed and authored by physicians.
Their unified, award-winning website—recognized by both GDD and Telly Awards for design and usability—has been a cornerstone of this success. What began as five disconnected regions is now a unified brand with a scalable, data-driven engine—and the momentum to keep growing.
We’ve been thrilled with Farotech’s emphasis on helping us make data-driven decisions that yield the highest ROI while aligning with our commitment to operational excellence.
