Do you feel like your company has a great website, but you just aren’t getting the results you want? You may be feeling like it is time to start over and do something new to catch the attention of your target audience. Here at Farotech we believe in building on the hard work and investments that you have already made, while making the necessary changes to bring that design to a new and effective level.
It is possible to have a website that is in many ways fantastic and looks and feels like the perfect representation of your company, but which falls short in the areas of usability and conversion. The best new website designs pay close attention to these factors through usability conversion analysis and adjust site layout based on these important statistics.
At Farotech, we rely on usability conversion analysis to determine which parts of your already established website are working for users, and what can be improved and built upon to create the top website design.
What is Usability Conversion Analysis?
Anyone who has ever used the internet understands the importance of usability. Well, at least subconsciously. We have all clicked on a link that sounded interesting or appeared to be what we were looking for, only to be met with something on the webpage that kept us from making immediate progression. Within seconds we have clicked the “back” button and moved on to something else.
In this era of modern technology our world has picked up speed. We are continually being overwhelmed with insurmountable amounts of information and we don’t have time to stop and process everything. So when we come across a hiccup in a website–a missing link or tab, too much text, etc–we just move on.
And this is where usability conversion analysis comes in–when use a variety of technologies to determine how user friendly a site is and how effective (conversion) it is at producing a desired outcome, ie., users reading material, making a purchase, etc. These two factors are directly linked–the conversion rate is largely dependent upon the usability of the site.
Conversion Analysis Tools for Determining the Best New Website Designs
There are a number of tools we use at Farotech to determine how user-friendly a site is and what we can do to create a better user experience and thereby a higher conversion rate. Here are some of the tools we use to determine what are the best new website designs.
Heatmapping: This technology allows us to track where users are going on your site and how long they are staying. Heatmapping allows us to see what portions and pages of the site are
successful at catching a user’s attention and what isn’t.- Scrollmaping: This technology uses heatmapping to track viewer’s focus vertically on a page. This allows us to see which portions of the page are focused on or skimmed over.
- Confetti: This allows us to track all of the clicks that take place on your site–where and how many. By better understand your users experiences and which areas see the most traffic, we can determine where is the best location for offers or content so as to optimize conversion.
- Tracking Visitors: We use cookies on visitor’s computers to track important information about who is visiting your site. This technology allows us to determine which of your visitors are new or returning and how they are getting directed to site.
If you are wondering what the best new website design is for your company, then consider letting Farotech guide your website’s development using advanced technology and data to give users an easeless experience. With our technologies we will not only be sure to remove any roadblocks that keep visitors from delving into the site, but also anticipate their needs and wants based actual user data.
