Inbound marketing is the newest trend for businesses of all sizes and is exciting because even small businesses can make use of this comprehensive marketing strategy to experience wonderful results. Inbound marketing is far less expensive than old outbound marketing techniques and is proving to be extremely effective in gaining new customers.
“Inbound Marketing” is a strategy that focuses on bringing customers to you rather than you going to the customers.
In short, “inbound marketing” is a strategy that focuses on bringing customers to you rather than you going to the customers (the traditional format for outbound marketing). Inbound marketing agencies are becoming vital catalysts for many businesses who have chosen to invest in this new wave. Hiring an inbound marketing agency will indeed increase your ROI because it is a proven strategy for bringing leads right to you, whereas pursuing outbound marketing is more of a guessing game and can become quite an expensive venture.
While outbound marketing focuses on things like tv ads, cold calling and mass email, inbound marketing focuses on:
- Content & Offer Creation
- Social Media
- Calls to Action
- Landing Pages
- Lead Segmenting & Nurturing
- Targeted Email Marketing
Many of the individual aspects of the inbound marketing system are free to start and implement and because they are also extremely effective, this kind of strategy can result in great ROI right from the start. By hiring an inbound marketing agency, you are helping to guarantee your company’s success by ensuring that all of these tools are used properly and the various stages of the process are linked together through an organized software for tracking purposes. A good inbound marketing agency should be equipped to work in all of the above mentioned areas, producing things like blog content, SEO pages and social media promotion. Once your site is optimized and the systematic process is put into place, you can sit back and watch the leads come in. Of course, your agency should help you analyze results and make tweaks along the way for optimal effectiveness.
Inbound marketing is not just a temporary fad or popular new trend. It is a proven marketing technique that many businesses are turning to and receiving tremendous results. Consider the following statistics from the Hubspot “2012 State of Inbound Marketing Report” :
- In 2011, 54% of companies doing inbound marketing increased their budgets
- Overall inbound marketing costs showed to be 61% lower per lead than outbound marketing
- 56% of companies that blogged once a month gained a customer
- 90% of companies that blogged multiple times a day gained a customer
- 77% of B2C websites gained a customer through facebook
So, what can an inbound marketing agency do for your company?
They can lower your costs, increase your budget, grant you greater ROI, increase traffic to your site and social media outlets, produce vital content for customer, produce effective blogs, increase lead conversion rates and help you retain existing customers! Inbound marketing agencies can provide your company with all of these things and their services won’t break the bank! If your company could benefit from cutting down on marketing costs and increasing your customer base all at the same time, an inbound marketing agency is the answer for you. Farotech is a trusted provider of inbound services and would love to offer you an absolutely free consultation to discuss how we can help take your company to the next level!