Your websites success as a whole depends on conversation rates. Conversion rates are simply the number of desired actions by consumers divided by the number of visits. You want your customers to feel inclined to act when they get to your website, rather than simply casually clicking through your content. This conversation can include anything… from commenting on your blog to making a purchase. So, treat your website as if each point of entry leads down a clear path to some form of conversion. Following these easy steps will help you to build your own stepping stones toward more productive conversation rates.
Step 1: Create the path the conversion point
Don’t leave gaps. A search engine could potentially lead customers to any page on your website so make sure that each page acts independently and links to an action.
Step 2: Build alternate routes to the conversation point
Not every visitor is the same. Some may want to read more about your products before making a purchase. Others will want to see testimonials. There will even be some who will be ready to buy on the spot. Cater to your visitors needs so they will be directed to conversation down the path they choose.
Step 3: Walk the path yourself
Step into the shoes of the visitor and try to find as many different paths as you possibly can. Identify where there are missing or broken parts of your paths.
Step 4: Path repairs
Once you have identified where the problems are the solution is simple. Fix them. Test out different versions with the help of analytics that will find problem areas.
Step 5: Promote Efficiency
The key here is fluidity. Don’t use any more or less steps than you need.
Step 6: Be Innovative
When you have built, tested, and improved your preliminary paths start to build more. These paths can help accommodate the visitors that aren’t directly in your target audience. This may generate the higher conversation rates you need for extra sales.
Step 7: Test Test and Test again
Never stop looking for ways to improve your conversation rates. But remember, you want to be improving not cluttering. Hone your paths down to successful conversation points and always keep your audience in mind.
