Stop living in the past and transform your business with help from Farotech and this vital marketing software.
Is your business growing, or barely holding steady? What are you doing to reach new prospective clients? How do you know that your current marketing software is working?
If there is even one of these questions which you cannot confidently answer, it is time to have a candid conversation about marketing software and how you may be holding your own business back. At Farotech, we realize that many companies are stuck making the same old mistakes when it comes to their marketing campaign.
After ten years in the marketing business, we know which marketing practices and software have the transformative power you need, and which ones are just holding you back. And now, we want to help you make the change.
What’s The Problem?
Be honest: when was the last time you radically changed your marketing approach? If you are like many businesses, you may not even be able to remember how you got started using your current strategy. Traditional marketing has relied upon brochures, hand outs, and outbound-oriented websites for decades.
Despite its longevity, this interruption marketing has a fatal flaw. The best you can do is hope the right person stumbles upon your product or ad. A marketing strategy that relies on hope or luck is not a strategy at all. It’s time for a better way.
The Right Marketing Software Is the Solution
The good news is that technology has improved, almost incredibly so, and it has opened up new avenues for reaching clients that many businesses have yet to discover.
Welcome to the world of inbound marketing.
Now, instead of publishing your marketing materials and then sitting back to hope for the best, new marketing software allows you to find out who is visiting your site, searching for your services and products, and becoming more interested in what makes your offer unique.
The process begins with a simple offer. You present visitors to your site with the offer of something they want in exchange for their content information; maybe it’s an ebook, a how-to guide, or a helpful quiz to assess their current situation. (This is already better than traditional marketing, because you are giving potential clients something they actually want.) When the potential client downloads the offer content, they also get a cookie downloaded to their computer at the same time. This cookie tracks the way this client engages with your all of your online marketing from then on.
How It Works For You
The ability to track leads is already a huge step above simply sitting in the proverbial dark, not knowing if any of your attempts are making an impact. However, if you can score those leads as you track them, the marketing software’s efficacy goes from good to great.
When a client downloads the tracking and scoring cookie, their account begins at zero, representing that they are at the very top of your marketing funnel. After that first interaction, they would be considered a cold client.
However, each time the client engages with your marketing, they receive more points in their lead score, becoming warmer and warmer. This relative “warmth” is parallel to their place in the buyer’s funnel; are they just gathering information or ready to make a commitment?
Knowing where each client is within that journey is fundamental to being able to target your interactions to meet their questions and needs… and to be there the moment they’re ready to take the leap.
Farotech Can Help
If you are not currently using marketing software that allows you to track and score leads, let’s start a conversation! At Farotech, we are interested in talking with you about how you can use this software to transform first your marketing and then your whole business.
What are you doing right now to track your potential client engagements? Let us know in the comments section below. Are you ready to hear more about the transformative software Farotech has to offer? Call us today at 267.387.6620.