Find out how growth driven design can revolutionize your business and make your online marketing a success.
In this day and age of overwhelming technology, users make decisions about a company or a website in a matter of seconds. If your website is difficult to navigate, doesn’t look professional enough, or simply doesn’t immediately and directly speak to the needs of users in the ways they are looking for, then in just a few seconds users will make a judgement call and move on. While there are many channels of marketing–from social media to email marketing–the end goal all of all of these channels is to direct traffic back to the website where users can get the information they need to make a decision. However, even if you have really good marketing, but your website falls short, all of those visitors may fail to convert and all of your hard work marketing ends up doing very little.
So you are probably wondering, “what is growth driven design and how is it going to fix these marketing problems?” Well, let’s take a look at three critical ways that growth driven design will revolutionize your online marketing.
3 Ways Growth Driven Design Will Revolutionize Your Online Marketing
Traditionally, when a company wanted to design or redesign their website, it was a major project that required marketing to go on hold up to several months. It can be a frustrating and overwhelming process. For this reason it is also often put off until well overdue–the site has become thoroughly outdated and stagnant. Growth driven design allows you to continue marketing while simultaneously improving your site and your marketing abilities. Here’s how:
- GDD is an ongoing process: With GDD you don’t design or redesign your website once–the process is ongoing. GDD utilizes high tech marketing analysis tools to gauge what aspects of your marketing are most effective–where are your visitors coming from, who they are, what they view on your site and for how long, etc. This means that as your business grows and expands, this information is constantly being applied to improve your website and your online marketing as a whole.
- Growth driven design works alongside marketing: Instead of halting marketing while your site is redesigned in ways that will hopefully meet your marketing needs, GDD works in smaller increments to make informed decisions and changes to your site that will enhance your marketing abilities. No need to put your marketing on hold for months at a time–with GDD marketing and redesign can happen simultaneously.
- GDD is always information based: Each change made during GDD is based on critical information: the goals of the company and marketing analysis. A website that looks good is not enough. GDD makes changes based on better meeting the goals of the company and based on real life data on the effectiveness of the website and marketing strategies. This means the changes you are paying for are actually moving in a specified direction to improve your business.
Interested in implementing growth driven design to improve your online marketing? Get started today by contacting the marketing experts at Farotech with any questions. You can call at 267-387-6620 or email us at firstname.lastname@example.org. Start revolutionizing your online marketing today!