Spock Wants Your SEO to be Out of This World
Vulcans are sometimes criticized for being overly logical, unemotional, and even frustrating. Remind you of any marketing videos you’ve seen lately? However, for all the Vulcan-ish videos out there, some do stand above the rest. Let’s call these the “Spocks” of video marketing.
If you think about it logically, Spock is more than a Vulcan, he’s a soldier, ambassador and scientist. He also has a certain savoir faire. Now if the all-knowing Spock were here, he’d say that in order to leverage your business and web presence, you need to know and practice video SEO marketing strategies.
Mind-Meld Into Video Marketing Genius
Maximizing the use of strategic SEO video marketing can boost your online rankings and increase your viewership. Propel your marketing videos to boldly go where no video has gone before by following these five video marketing tips:
- Researching keywords is, well … logical – and a good starting point. Whether you are proficient in search engine optimization or are just beginning, it’s always a good idea to do your homework. One of the best ways to include SEO for purposes of video marketing is by Googling keywords relevant to your topic. If the search words yield prolific results, you’re onto something. If you’d like a more targeted approach, you can use HubSpot’s Keyword App to pinpoint prized SEO keywords. Or, consider the next best thing to Spock-level intelligence by calling upon the technical prowess of human experts at Farotech who specialize in video marketing SEO.
- Adding SEO in descriptions will allow your video to live long and prosper – titles, descriptions, captions and thumbnails are areas in which you should take advantage of SEO. Strive to keep it natural; shoving a bunch of keywords together for the sake of boosting SEO is as annoying to viewers as Tribbles were to the Enterprise.
- Make your Prime Directive consistent to viewers – what does being consistent have to do with SEO? The more clear your video topic and messaging, the more precise the SEO will be. Consistency across the board will help search engines identify and place your video in a higher ranking category. Continuity also reflects professionalism.
- For the love of Vulcan, make your video content fascinating – you may have well-researched SEO all the day long, but if the content of what you’re offering your target audience is too long, boring or irrelevant, you might elicit the wrath of your viewership. Do something creative, inspiring or innovative with your video and SEO, and you may go viral!
- Onsite and offsite SEO. Curious. – Much talk of SEO involves embedding keywords and links internally within a website. This can be accomplished through a sitemap, web copy, blogs, and videos. Offsite SEO, however, is a steadily-rising rankings jackpot. Static landing pages, as well as other websites and blogs outside of your website can boost your marketing exposure and rankings.
Spock Wants Your SEO to be Out of This World
Do you feel as empowered to do video SEO marketing as a newly-pinned Starfleet officer heading out for a first mission? If you don’t, it’s okay. Farotech has all the resources you need to accomplish high-ranking video SEO marketing that will have your competitors impressed, viewers in awe, and would surely make the Vulcan of all Vulcans proud.
Call us today at 267-387-6620 to help get started on your video marketing and video marketing SEO.
