A new app is taking the social media world by storm. Vine, a video-sharing app, allows the user to easily create 6 second videos and share them on a variety of social media platforms. It has a simple design and is a lot of fun to experiment with. Easy to use, Vine is friendly to even the most amateur smartphone users. Six seconds is not a lot of time. Vine was created to share moments, not to create epic films. One of the most unique features of a Vine video is that is constantly loops once it is posted. If you have ever rewound a video to watch a single moment over and over again, you will understand the value of this function.
Rather than long stories, Vine allows you to create and share, in a sense, “long photos.”
Not only are individual users having fun with Vine, but many brands are jumping on the bandwagon to use Vine for marketing purposes. Using the Vine app for marketing is a great idea, but how can you make your brand’s Vine stand out? With thousands of Vine videos being uploaded every day, what will ensure the Vine community sees yours? Implement our tips for using the Vine app for marketing.
How to Use the Twitter Vine App for Marketing
Offer a Behind the Scenes Glimpse
Customers want to feel special, elite, and in the know. Use a quick Vine video to show your customers what goes on behind the scenes at your brand. Interview employees, give a teaser about upcoming products or deals, or show off the humor in the office. This can be a great avenue to show your customers how loveable and down to earth your brand and employees are.
Facilitate Customer Engagement
Using the Vine app for marketing is a great way to encourage customer participation. Ask your product users to submit their own Vines and include them in your marketing strategy. This will help your customers feel a part of your brand and they provide you with personalized content for marketing. It’s a win-win situation. Use themes, hashtags, or phrases to get their creative juices flowing.
Utilize Competitive Nature
Lots of companies are currently using Vine as platform for competitions. Encourage Vine users to submit their own original creations and win prizes as well as recognition. Your brand gets shared and customers have the chance to be a part of the bigger vision. Offer prizes for most creative Vine or the funniest video that relates to your brand or product.
Showcase Product Demos
Several brands are already using the Vine app for marketing by showcasing product demos. The Vine format is perfect for giving a quick look at how a product works or what is special about it. You could use this for products that will be hitting the market soon or those that are already available. This creates interest in upcoming products as well as more visibility for those already on the shelves.
Using the Vine app for marketing can be another great tool for your marketing campaign. Simple to use and fun for everyone, it creates the perfect platform to share quick highlights with your potential customers!