In the past, orthopedic doctors were able to attract new patients through a referral system, when word of mouth was the primary means of advertising clinical practices. But now, potential patients are much more likely to rely on the internet when they are in search of orthopedic care. By typing in a few search terms, they instantly discover a long list of options to choose from. This is why you need some reliable internet marketing tips for orthopedic practices.
As an orthopedic doctor who wants to attract more patients to your practice, your biggest challenge in this task is vying for the attention of those who are browsing their internet search results. Not only do you need to take some important, basic steps to make sure you show up among the top search results, but you also need to make a good first impression when they visit your website. Then you need to engage your potential patients by explaining your services in terms that are both appealing and easy to understand.
Here are just a few tips about internet marketing for orthopedic practices that have been successful for Farotech and our clients.
1. Build a Strong SEO Campaign for Your Website
If you don’t already have an attractive website that presents you as a professional, respectable orthopedic practice, you want to make that your top priority. When you do have a great website up and running, you need to figure out a few ways to drive traffic to your site. Search Engine Optimization (SEO) involves a set of strategies that help potential clients discover your page when they perform a Google, Bing, or Yahoo! search for specific keywords. Call Farotech to learn more about best practices for SEO.
2. Use Language Your Patients Will Understand
Among the most crucial internet marketing tips for orthopedic practices is remembering your buyer persona and learning to communicate with them. Not only will you benefit from the use of common keywords throughout your content (an important part of SEO), but you will also avoid the intimidation that patients often experience when their doctors begin speaking in confusing medical terms. Explain your expertise in common language, and you will win over new patients easily.
3. Maintain an Informative Blog
As a space for storytelling, educating, and communicating with your clientele, a blog can be the cornerstone of your online marketing strategy. Potential patients have many orthopedic doctors to choose from, so they are going to be picky. By posting to your blog on a regular basis, you demonstrate that you are an expert in your field, committed to staying informed about the latest developments in orthopedic care.
4. Host a Monthly Webinar
Whereas a blog is a great way to share information on relevant topics, one of the more interactive internet marketing tips for orthopedic practices is called a webinar. These online conferences are opportunities for you to take patients’ questions, discuss your opinions on new orthopedic research, and communicate your commitment to addressing common medical concerns among your patients.
You probably have trouble finding time in your busy schedule to address the marketing needs of your practice. However, internet marketing is an indispensable part of your success. The good news is that you can hire a dedicated team of experienced internet marketing specialists to do all of this work for you.
Discover what Farotech can do to help you improve your search rankings. We look forward to hearing from you and serving you, so you can serve more patients with quality care.