My intention this week was to create a blog for the intermediate marketers, not necessarily someone with “beginners” type knowledge with inbound marketing. This content covers fundamentals and moves to reveal more complex functions and examples. In addition, you’ll learn about some of the top blogging mistakes to avoid.
“Remarkable content is one of the core components of inbound marketing” – please understand what this means. You want to create content that converts, not confuses or chases away clicks.
First, let me say that companies that blog get 55% more website visitors, 97% more inbound links and 434% more indexed pages, than companies that don’t blog – you do the math! Whether you’ve been blogging since 2001 or just started, this blog article will help you avoid the most common blog mistakes and I’ll share the best blog writing tips!
#1 on our list of Best Blog Writing Tips: Bringing It Home
Integrate and link your blog with your website. If your using a off-site blog platform such as blogger.com, wordpress.com or typepad.com please take my advice – stop! You’ve worked so hard to get visitors to your website, why would you send them away to view educational/information material? Having an on-site blog will help domain authority, build inbound links and build SEO juice; overall, this helps your brand and website visibility enormously!
#2 on our list of Best Blog Writing Tips: Set the Perfect Balance
Produce the right balance of product-centric content and next-generation technology. Visitors will consider your blog as a commercial and not a thought-leadership platform. Consider this: think of your blog as educational, data-driven and thought-provoking content. Make it relevant. Make it interesting. Make it educational. Make it valuable.
#3 on our list of Best Blog Writing Tips: Get Committed
Publish blog articles consistently! Writing is great for the brain and thought process, consider having everyone in the office write 15-20 minutes a day or even a week. You’ve just created over 15 blogs in a week or twice a day! Businesses that blog at least 20X per month generate nearly 4X more leads than those that don’t blog. Consider setting a reminder in your calendar, spend some time being consistent.
#4 – Best Blog Writing Tip: Know Your Buyer Persona
Make your blog content relevant – don’t publish content that is scattered and off-topic! You are expecting to generate a list of subscribers, readers and fans you will need to create reasons to keep them coming back. Consider this: what does your audience want?
5# – Best Blog Writing Tip: Share the Space
Encourage engagement with your website. Don’t think of your blog articles was a one-way street. If you are going to publish quality content, expect something in return! Ask questions, answer followers questions, listen to feedback and keep comments open. Everyone hates the guy that only talks about himself, right? Encourage visitors and subscribers to check out other eBooks and offers your company has provided. Don’t treat your blog as a microphone! It will suck the life out your valuable content.
#6 – Best Blog Writing Tip: Bump Up Your Rank
Writing blog articles for search engine optimization (SEO) purposes will increase your website visitors x10. If you are writing blog articles just for the exercise, you can just sit on the couch and not expect much return. Instead, make it worth your effort and identify keywords, or low-hanging fruit, that your website can rank for using a keyword tool like Google’s Adwords free keyword tool. If you are not consciously writing content for search engines, you’re missing out on a tremendous opportunity your blog can offer to increase keyword rankings. Blogging is an absolute essential practice for SEO and traffic-building. More pages = more indexed content = traffic building.
#7 – Best Blog Writing Tip: Remember Aesthetics Matter
Design and implement a great blog design! If you are focusing 100% on content, you have ignored the valuable opportunities with “reader-friendly” elements. Bad blog design can virtually eliminate all the work you’ve put into writing content. Consider this: would you spend $3,000 on a paint job for a car that is worth $500? Here is an easy fix, create a CTA in every post. Test the design and placement of your CTA’s. This simply is the most powerful levers for transforming your blog into a well-designed lead generation machine. Place a clear link back to your websites offers, post image displays, use prominent headline formatting, delete the navigation bar and share your social media buttons – these last two are a must-have!
#8 – Best Blog Writing Tip: Primary Goal = LEADS
Optimize your blog for lead generation – simply eliminating any CTA’s on your blog will limit its potential to convert visitors into leads. Consider this: post a CTA on the top or sidebar of your blog to fully benefit from this process. If you are not optimizing your blog with offers and CTA’s you’ve diminished the value of your blog’s ROI. Test a variety of sizes, placements, verbiage and start experimenting with CTA’s or landing pages.
#9 – Best Blog Writing Tip: Spread the News
Promote all blog content to social network platforms! By not promoting blog content you are missing an opportunity to reach a large audience who may consider your content informational and educational. If you are writing content and not posting to social media platforms, you can turn your computer off and head back home!
#9.5 – Best Blog Writing Tip: Hang in There!
Don’t be disappointed if you’re not seeing success right away with your blog articles. Giving up on your blog just because you aren’t seeing any significant results could be challenging, but don’t stop there! Building a successful, lead generating blog takes time, effort and commitment. This is not something that can happen overnight; if there is a business who promises you that please move away from those promises.
I hope these tips suite you well – again, if you are treating your blog as a microphone you will suck the life out of every opportunity you’ve created. Blog readers are critical to the success of blogging; treat them as potential customers and prospects to be heard!
Check out the rest of our website for more valuable marketing ideas or download the free ebook below!