3 Tips for How To Get More Patients for Physical Therapy
When you are a physical therapist, you have enough on your hands (so to speak) with helping patients regain full mobility in their lives. Your job is to care for patients when they come to you, not go scouting for people to help. So what do you do when not enough patients know about your practice to come to you? Consider how to get more patients for physical therapy in the following tips:
Search Engine Optimization (SEO)
Search Engine Optimization refers to what happens when you improve the status of your online presence such that Google and other search engines will find you quickly when people type in search terms relevant to you. How does this work? Two ways, primarily: the first and more obvious is creating content that contains keywords (and multiple of them) that people are searching for. Then when they put those keywords in the search engine, POP! YOUR website is what comes up under the first listings. The second and less obvious way is to embed links in your website, which a professional computer programmer can do to increase your marketability. These areas are considered specializations of our company, Farotech, and we’d be glad to help you with them.
Your physical therapy practice has a unique identity, and you should spend some time thinking about what your core mission and values are so that you can highlight these as soon as people land on your page. If you have specific treatments that are unusual or in high demand, perhaps you can highlight these through a drop-down menu at the top or through illustrations that help people get a sense of what you do. It doesn’t have to be hard to figure out how to get more patients for physical therapy when you know who you are and can convey that to potential patients.
Content Creation is King
On the internet, knowledge is gold. People want to know about you, and the more you put out there about yourself, the more likely they are to feel comfortable with the idea of coming to your practice. These days, many people do a lot of research before ever stepping into a medical office. Therefore, it’s not inappropriate for you to share even on a more personal level, for example with a picture of your staff, or creating an informational blog that allows patients to learn more about treatments for the injuries they’re struggling with.
How To Get More Patients for Physical Therapy Starts at 1, 2, 3–Farotech.
Farotech is an SEO, Philadelphia-based company specializing in ways to get more patients to physical therapy. We have a variety of clients, while at the same time have developed our subject knowledge in the areas of medical and physical therapy. We would like to help you in a variety of ways, not only in the tips discussed above (all of which we can offer you) but also in email and lead nurturing, social media, lead segmentation, marketing automation, and more! Call us today (267.387.6620) to get started.