Everyone knows that blogging is a powerful tool is this day and age. Modes of communication have drastically changed in the past 10 years and now, people are getting their information from social media and blogs more than ever before. If you run a blog for your business, you’re on the right track. And if you’re looking for some helpful blog tips, you’re in the right place!
1) Rethink Business Blogging
Blogging for the purpose of blogging is fine if you’re in the blog world for fun, but blogging for business is different. As a blogger for a business, it is imperative that your perspective on your task always goes from broader to more specific. If you have been frustrated in the past because you feel like you have run out of things to say, that’s a good indicator that you’ve lost sight of the purpose of your task. Blogs are a huge way of promoting your business and they never stop working for you. With that in mind, blogging can become a useful endeavor rather than a frustrating “to do” on your list. To help keep your perspective, make sure to plan ahead. Schedule blog writing times into your work day so that you don’t accidentally forget or give yourself the chance to lose out on the opportunity. Spend some time up front planning several general categories with several specific topics under each so that when it comes to creating new content for the blog, you won’t be at a loss.
2) Set Standards to Measure
Blogging for business can be discouraging if you never have any idea of how much, if at all, this tool is working for you. In order to make the most of your blog, determine how you are going to gauge your blog’s success. The gauge you chose to use needs to be the most relevant to your particular business and blog. The standard measurements can vary greatly among businesses. Some ways to measure success here is by checking up on created leads, search traffic and social media sharing. Based on why you’re writing, who you’re targeting and what results you’d like to see from your blog, your standard of success can be determined. Once you have set standards, you can pursue goals relating to those standards and ultimately utilize the blogging tool for all it’s worth.
3) Incorporate Keywords
Want your blog to get noticed and increase business? Most likely the answers to those questions are yes, in which case incorporating keywords can greatly contribute to your ability to make those goals a reality. Rather than just writing your business blogs about anything and everything, take some time to look into your marketing strategies and find out which keywords are currently the most popular and will give you the most return for your invested time. Choose a few and then get writing! Be sure to use the keywords and words similar to them (variations) throughout the entire blog several times. Also make sure that the keywords you’ve chosen show up in the title and the tags.