Go for the gold!
Michael Phelps: swimmer, olympian, giant.
Many people have credited his 28 Olympic medals to his giant hands and enormous, flipper-like feet. But while there are other people with the same physique, Phelps took his physical attributes and relentlessly trained them until his strategy was as exceptionally perfect for swimming as is his body.
The universal truth we can gather from Phelps’ inspiring example is that the physical aspect is great, but it isn’t everything. Combine physical greatness with strategical excellence, and you’ve got a winner.
This is a blog about the best blogging strategy you can implement to go along with your amazing website. Since we’re all about blogging here at Farotech, and we’re in a generous mood, we thought we’d share with you some of the core principles of building a great blogging strategy.
Cheat Sheet: The Best Blogging Strategies
- Make it interesting.
This sounds easy, right? Your business is so interesting, everyone is dying to read about it! False. People read blogs to A) Be entertained B) Seem smarter than their friends, and C) Get complex information in bite-size pieces. Your best friend is the analogy, here. Analogies bring in readers like flies to a Labor Day picnic.
- Make it short.
The shorter, the better.
- Embrace the space.
Blank space enables your reader to scan and quickly decide if the information you’re offering is interesting and useful. It also reassures them that you’re not about to launch into lengthy, dry, jargon-filled paragraphs.
- Use your keywords well.
Keywords? Keywords! Let’s say the keyword for this blog was ‘the best blogging strategies.’ Now how can you work that into a blog enough times to get good SEO results, without boring your readers to tears or sounding like a broken record? Hubspot points out that “Google’s algorithm is constantly changing and is becoming more and more intuitive — and old tactics like keyword stuffing will hurt your ranking nowadays.” So you have to be careful, intentional. But how?
Enter Farotech. We can help you determine what keywords you need and where.
We’ve got a team of skilled writers who can represent you with fresh, witty content.
We even have a squad of geeks that we keep in the basement in case you need a whole new website design before wading into the blogging pool. And, best of all, our blogging strategy is the best blogging strategy.
Need proof? Contact us today and we’ll get you started down the road to blogging victory.
It may not be an Olympic medal, but it’s sure to help bring home the gold!