Are you tired of seeing visitors to your site walk away without ever looking at your products or services? Are you concerned the the immense time, effort, and resources you put into your site are going to waste? Are you struggling with a low ROI and dwindling patience? If you answered yes to any of those questions, then chances are you are in need of some lead generation techniques to turn traffic into clicks and clicks into cash. In this blog, we will be looking at basic lead generation techniques that can help you get the ROI you want from your web development and SEO efforts.
3 Great Lead Generation Techniques
The key to conversion is quality offers. Offers are any sort of content, tools, services, or resources that you make available on your site to visitors or leads. The goal of these offers is to hold the visitors attention after you have piqued their interest with your pages or blogs. Offers need to be relevant and applicable to content. Many popular offers include ebooks and free apps. You should be able to naturally be able to advertise your offers at the bottom a page. For example, if you are writing a blog about playing guitar, your offer should be something like “Learn how to play The Beatles” or “Tips to play like Hendrix.” Again, relevant content that goes into more detail than your page does.
2. Landing Pages & Thank You Pages
Once you have a great offer, you will need to post your blog content on your site. To post an offer effectively, you will need to utilize two unique types of web pages. First, you will need to create a landing page. A landing page is a page that contains a description of the offer and a form that the user can use to access the content. The key with a landing page is to make sure that you get enough information from the visitor as is necessary. If you are providing an ebook, a company name and email might be enough information that you require for them to access the content. For a more involved offer like a free consultation, you will obviously need to collect more information.
After the visitor fills out the landing page, they need to be bounced to a thank you page. A thank you page is a springboard page that contains a link to the content or provides an explanation of how the offer will be delivered. The thank you page is a springboard because you need to use it as a way to draw visitors further into your sales process. Advertise other offers and links to share content on social media. If the content is a download, make it clearly available. If the offer can’t be delivered online, provide a clear explanation of how the visitor will receive the content.
3. Calls to Action
Once you have landing pages and thank you pages set up, you will need to make them available throughout the site. In order to make sure that your offers are getting noticed, you will want to create Calls to Action or CTA’s. CTA’s are images that contain links to your offers. Make sure your CTA is bold enough to capture the eye of the visitor without distracting them or being to spammy. CTA’s should blend in with your site’s design and theme. CTA’s should advertise clearly advertise the offer with as little words as possible. Again, the idea is to pique the visitor’s interest on the first page they visit so that they will want to click further into your site.
By utilizing these three lead generation techniques, you should begin to see your site traffic turn into leads and eventually customers. Keep in mind that this is not an overnight process. You will begin to see turnaround, but it might take a few months. The most important thing to do to ensure success is to talk to an experienced professional so that you can make sure your efforts are making the maximum impact.