There are no secrets when it comes to creating dynamic campaigns for your e-marketing! The campaign you are building needs to be educational and helpful, timely and customized, and lastly, it should be consistent in language and message. I will help you through these simple practices that help elevate businesses’ (no matter what the industry) online presence and brand visibility!
In fact, just last week Farotech presented this topic to a group of building industry owners/partners at the Chester County Chamber of Business and Industry (CCCBI). We talked about the importance of your overall marketing campaign as it relates to the use of social media for business. Although the process can look overwhelming in the beginning, as you build your social media presence as well as all other aspects of your campaign, you should follow these three simple, indisputable guidelines.
3 Tips for an Internet Marketing Consultant
First, to create marketing people love your campaign must provide value to the average viewer! Internet marketing consultants will tell you this over-and-over. Make no mistake, there is not an audience online that doesn’t appreciate educational or helpful content. The process requires you to produce content that provides answers to questions, needs or concerns that your audience may have. Videos, blog posts or step-by step instructions are the quality content you will need to generate for a dynamic campaign. This in itself will drive visitors to your website and ultimately tag you as a authoritative expert in the industry!
Keep it Timely & Customized!
Great content is wonderful; however, it needs to be available at the right time and in the right places. For instance, wouldn’t you appreciate getting answers to questions you’ve been waiting for right in your inbox! When your company can identify what your users are searching for and provide that information directly, it is more likely that potential clients will develop a sense of commitment to your company. A great example of this is Amazon; this website customizes a viewing experience based on viewer history and preferred products.
Keep the Message Consistent!
The language and style of your campaign should flow and be consistent throughout. Imagine what the experience of your average website viewer might be and consider this across different stages in the sale life cycle – from the first encounter visitor to the long-term customer that has brand loyalty. Your content should not just focus on one or two items. Rather, you have to appeal to visitors at all stages of buying process. However, you need to do so in a consistent way. A great example of a company that has really developed a great, consistent message is Apple. Their style and language says, “simplistic, but beautifully complicated” and has been a consistent message for many years, building brand visibility and successful growth.
What is your strategy?
If you need some assistance developing your branding and your marketing campaign, call and speak with an internet marketing consultant at Farotech today!