There are hundreds of creative ways to increase traffic to your website. Many of those strategies cost money and hundreds of dollars in time hours spent. In this article, I will only list 3.5 tips, but there are possibly a few hundred that a business may do to increase targeted website traffic!
Our Top 3 Strategies for Generating Targeted Website Traffic for Your Business
1. Create keyword rich content
Search engine optimization is the process of changing certain aspects of your website and content to help your business website to rank on page #1 (or at least, above your competitors). Generally, all search engine users will look to Google, Yahoo and Bing for most “do, know and go” inquiries and will not necessarily consult other sources, like YP for example. In short, generating useful content like articles and blogs and promoting them by way of social networking are very beneficial strategies. Also, remember to spread your content in different pages of your website. Dedicate each page to one keyword. Doing this will increase your targeted website traffic. Be extra careful not to over-link pages within site, as this was a recent penalty from Google.
2. Offer free content on your website
Free content can be a great way to encourage targeted website traffic to go to your site and stay on your site. Not only is this strategy important, but this is the number one way to funnel “qualified” visitors to your website. Make your offers relevant and important. Chances are, if your business is selling hockey sticks, you don’t want to offer free content about dinner coupons. I cannot see any reasonable excuse for this mistake, but I see it all the time. Add free videos, landing pages and use contests to drive more traffic! This will pay off in the end, I promise!
3. Use social media
The fastest way to build a loyal following is to post useful content on your social networking platforms. You will not be successful at this if you abuse social media platforms as a loudspeaker. Don’t over state your advertisement on social networks. Thats not what they are for! Let people follow you, and become part of a community; doing this will promote content for you and your business! This will save you time in the end, and you will see your business’ visibility grow overnight. Again, use social media to highlight how knowledgeable you are about your business and to offer helpful information on relevant topics.
3.5 Be Patient
Search engine robots need time to index every page on the world wide web. This includes images, new websites, domains, text and all varieties of content. Since these robots (or spiders) need time to index all your content, the wait may be painful, but all timelines should include the time it takes to populate. HINT: during the waiting period, continue to add helpful, educational and informational content for your visitors. Keep your content pertinent and relative to topics of your business.