Increasing website traffic can be a challenge for many businesses and finding targeted website traffic that turns into real customers is even harder. Still, there are hundreds of creative ways to do it. While the traditional methods of SEO and content marketing are important, there are also some unique strategies that you can use to drive more organic traffic to your website. In this article, I will only list 5.5 tips, but there are possibly a few hundred that a business may do to increase targeted website traffic!
1. Create Keyword-Rich Content
Almost anyone can write content for a website, but if that webpage isn’t getting any views or relevant traffic, what’s the point of writing it? The first step to getting any views at all on your webpage is “search engine optimization.”Search engine optimization (SEO) is the process of changing certain aspects of your website and content to include target keywords that help your business website to rank on page #1 (or at least above your competitors).
Generally, all search engine users will only look to the first page of Google, Yahoo, or Bing for answers to their questions, so if you’re not on page 1, consider adding fresh keywords from diligent research to your website to change that.
In addition to targeting website traffic for SEO using target keywords, useful content like articles and blogs have also proven to be effective ways to draw targeted website traffic to your business. Promoting these useful content pieces by way of social networking is also a very beneficial strategy. Also, remember to spread your content on different pages of your website. Dedicate each page to one keyword and a batch of LSI keywords. Doing this will increase your targeted website traffic. Be extra careful not to over-link pages within the site, as it could count against you in Google’s eyes.
2. Offer Free Content on Your Website
It might sound counterintuitive, but free content can be a great way to encourage targeted website traffic to go to your site and stay on your site. Not only is this strategy important, but this is the number one way to funnel more organic traffic to your website and create more potential customers. It’s essential, though, to ensure your offerings are relevant to your target audience and address their pain points.
Chances are, if your business is selling hockey sticks, you don’t want to offer free content about dinner coupons. I can’t see any reasonable excuse for this mistake, but I see it all the time. Add content like free videos, visualizer tools, and contests to drive more traffic! This will pay off in the end, I promise!
3. Use Social Media
The fastest way to build a loyal following is to post useful content on your social networking platforms. You will not be successful at this if you abuse social media platforms as a loudspeaker. Don’t overstate your advertisement on social networks. That’s not what they are for. Let people follow you and become part of a community; doing this will promote content for you and your business! This will save you time in the end and you will see your business’ visibility grow overnight. Again, use social media to highlight how knowledgeable you are about your business and to offer helpful information on relevant topics.
4. Make Sure Your Site is Mobile-Friendly
In this day and age, having a website optimized for mobile users is absolutely essential if you’re looking to target every possible website visitor. I bet that many of you are probably reading this article right now on a mobile device.
With most web searches now occurring through mobile devices such as smartphones and tablets, having an optimized website ensures that these users can more easily access your content and services. Google and other relevant search engines have launched algorithm updates geared towards rewarding the sites tailored to serve mobile users, allowing your business to reach a huge pool of consumers who wouldn’t otherwise be able to access it.
To optimize a website for mobile users, there are certain features that need attention. The webpage must be easy to use with content designed specifically for the small screen size prevalent in mobile devices. Ensure that all loading times are short – less than three seconds – so that users do not abandon the page due to long wait times. All menus and functions should match what would occur on desktop devices, giving your visitors the same experience no matter which device they use. By paying special attention to these design aspects, businesses can generate more qualified leads from their target audience of mobile visitors.
Check: Is your current website mobile-friendly?
5. Be a Guest Blogger
Guest blogging is an invaluable tool for entrepreneurs and marketers who are looking to drive more organic traffic to their website. By writing blog posts on third-party sites in related industries, you can expose your business to relevant traffic and potentially get some new customers or leads from the increased exposure.
To get the most out of guest blogging, it’s important to focus on networks that are relevant to your industry. Writing for larger websites might bring a short-term boost in web traffic and increased domain authority but won’t necessarily deliver long-term, targeted visitors. Instead, try finding niche websites related to the products or services that you offer: within the financial sector, this could mean contributing blogs on finance blogs or websites operated by particular software companies. Think quality over quantity when it comes to creating content: focus on writing well-thought-out and informative pieces that establish yourself as an authority in your field instead of simply churning out generic articles. This strategy will help ensure longevity within your targeted industry and should provide you with a steady stream of targeted traffic over time.
5.5 Be Patient
Search engines need time to index every page on the internet. This includes images, new websites, domains, text, and all varieties of content. Since these robots (or spiders) need time to index all your content, the wait may be painful, but all timelines should include the time it takes to populate. HINT: during the waiting period, continue to add helpful, educational, and informational content for your visitors. Keep your content pertinent and relative to your business.
And when you’re ready to step up your game with digital marketing, reach out to the experts at Farotech. With over 20 years in the industry, we understand what it takes to get your website and content at the forefront of your target audience’s minds. We have a dedicated team of professionals to guide you through the best options for your needs and budget. Contact us for a free SEO evaluation!