ALSO KNOWN AS "PAID ADS", PPC IS ESSENTIALLY PAYING  *PER CLICK* FOR TRAFFIC TO YOUR WEBSITE.

5

TOP PPC CHANNELS

1. Google Search 2. Google Display 3. Facebook 4. Instagram 5. LinkedIn

POPULAR AD TYPES

1. Search 2. Display 3. Remarketing/  Retargeting 4. Boosted Posts

4

PROS

OF PAY-PER-CLICK

Fast ROI Easy to target Easy to budget  Clear analytics

CONS OF PPC

Difficult to setup right Learning curve to max ROI Expensive Quit paying your bills and the traffic halts

THE DIFFICULT TRUTH

IS PPC WORTH IT?

The truth is that PPC can be VERY lucrative if you know what you're doing. It is worth it to consult an agency who can give you an idea of what your investment and ROI will be for long-term strategy.