How to Begin
An offer is simply a method to turn your site visitors into leads, bringing them further into the sales funnel. It’s a way to catch someone’s attention, give them something for free, or turn them into a loyal customer. Offer development is extremely important for any business that wants to have an online presence or authority. You have the ability to create an incentive that will benefit you and your customer.
The process of offer development begins with research. What is your competition doing online? What kinds of offers do they have on their websites? Experts suggest that you get on your competitors mailing list so you can keep an eye on what they’re doing.
The process continues with some brainstorming. Get some help in developing a list of offer development ideas. Consider what type of incentives you can or want to include. For B2B, free information promises to be the most effective, with a free gift or a discount not far behind.
If you work directly with consumers, your best bet is a free gift, a discount, or a free trial. It’s also a great idea to reach out to your customers through surveys and see what they might be interested in. Utilize any team members that communicate directly with customers for their input on good offer ideas.
It’s All in a Name
Once you’ve fully developed your offers, it’s time to name them! If you have a quality offer, this is the most important element of the entire offer development process. Research shows that 90% of the interest in your offer will be directly related to the title you choose. So choose wisely! You want to describe what you are offering in an appealing way. Don’t just rattle off information – share what its personal benefits are to someone. What will someone gain from your offer?
Maximize Your Offers
There are many ways to maximize your offers but here are a few tips that we have found really work! A shorter title is more likely to grab someone’s attention than a long, wordy one. As already stated, your title is very important. Pay attention to where you place your CTA button and what it looks like. A bright CTA button with clear, easy to read font may stick out more than one with a darker color and cursive font. Make sure that your offer is relevant to your audience.
If you’re B2B, think about what other business men and women would be interested in. If you are creating offers specifically for customers, consider what is relevant to their daily life. And don’t forget to offer something of value. If your competition is offering a free gift, make yours a better free gift or offer a bigger discount. This is the perfect time to showcase what is better or different about your company.
Don’t Forget to Experiment
No one becomes an offer development pro overnight. It will take time to read your audience, gather content, and effectively market your offers. Keep trying and don’t quit! Experiment with different offers, different titles, different colors and buttons. It’s all customizable to what you think your customers will want. Run some test offers and see how they perform – then you can change some things around and run the test again. This part of the process is just as important as the rest.
For more information about offer developments, contact us or check out our business blog.