Make Your Business’ Blog Remarkable Now
Before you start blogging online, think about this: approximately 65.3 million new blog posts are published each month. That’s a whole lot of content; that’s a whole lot of competition! Effective blogging can advance your business by increasing visibility on the web and social media, bringing in important analytical data pertaining to your target audience, and much more.
What’s the catch? Remember, the pre-existing mountain of content in the same industry means you need to go further than producing effective blog posts; you need to create remarkable blog posts.
Start Blogging Online in a REMARKABLE Way
It’s not sufficient to spout clever rhetoric about your business. To make your content pop and stand out from the other blog posts, what you say about your business, product and/or service has to be applicable, unique and remarkable. Try these techniques as you start blogging online:
Reveal an example of success – describe a unique business decision or scenario that quadrupled your business sales in one day, jump-started your social media presence, or caught the attention of a major client.
Engage readers with imagery – humans have short attention spans; providing an infographic, compelling image, or short video often entices readers.
Milk current events – is something happening in the world today that your business relates to or can solve? If your products or services can help, let your readers know how!
Ask questions – people generally enjoy good customer service and consumer appreciation. Asking your target audience their thoughts on how your business might help them will go a long way.
Reader polls and results – another way to ask questions is by including a reader poll or survey – it’s also another way to include imagery. Follow the poll with results and if possible, include any comments or suggestions provided by survey participants.
Kill your darlings – this is a term used more in connection with novelists relating to the removal of excess characters, content, etc., but the rule applies for blog posts too. Keep content concise. Again, your reader has only so much time to invest. Make each word count.
A guest blog contribution from an expert, client or customer that speaks to the excellence and ingenuity of your business can generate traffic and add oomph to your business social media prowess.
Bring something new to the table – tell your target audience something they’ve never heard about your business and/or industry.
Lucky us – did your business ever have a serendipitous moment? Share it with readers and encourage them to share a stand out story.
Excite, encourage and entertain – is your business rolling out a new product or service that will revolutionize the industry? Do you have a humorous or inspirational story to tell? Don’t just tell readers about it, show them. Make an animated short, “how to” video or comic to illustrate the scenario.
Make Your Business Blog REMARKABLE Now
You have the tools to capture, retain and entertain readers with a remarkable blog post. It’s time to start blogging online.
If, however, you’re short on time or content, our Farotech experts welcome the opportunity to share our excellent writing talent with you. Contact us today to get help producing engaging, business-generating content.
Related Tags: Start Blogging Online | Blogging Online