Whether you’re giving tips about performance enhancement, warning against weekend warrior syndrome, or replacing a damaged joint, your sports medicine practice exists for one reason…
So, what is sports medicine for? Helping athletes. However, in order to help them, you first need to get them in the door.
What is sports medicine marketing for? Helping you! It’s your way of letting potential patients know that you exist, what services you provide, and why they should trust you to keep them in the game.
What is sports medicine marketing anyway? Talk about it!
Do your potential patients understand what sports medicine is and how your practice can help them? Even though sports injuries are on the rise—particularly among youth—sports medicine is still a relatively new field. Your potential patients may think sports medicine is just for the pros. If they don’t understand that what you do is for them too, they won’t think to schedule an appointment.
There are several low-cost ways you can create content to let athletes know about the services your practice provides. For example, you could:
- Start a blog that focuses on trends in sports medicine.
- Create a common injuries FAQ page on your website.
- Write an ebook about best exercise practices.
If creating all this new content sounds exhausting, fear not! You’re allowed to reword and recycle old content. Just make sure that you’re not plagiarizing yourself: Google will penalize you if your content is less than 80% unique.
Connect: The Benefits of Social Media
If your patients are excited about your presence on social media, they’ll be excited about your presence in the real world too. Social media is a great way to connect with patients and keep them loyal.
Your social media presence isn’t just about connecting with current patients, although: 78% of small businesses attract at least a quarter of their new customers through social sources.
To get the most out of your social media presence, you’ll need to post fresh content often. But remember: Social media is social! Whatever you’re saying should be interesting or valuable to your current—or future—patients. As a sports medicine practitioner this shouldn’t be difficult; what both you and your patients love is … sports!
To generate ideas, ask yourself, “What is sports medicine relevant to right now?” Can you relate sports medicine to the Eagles game? How about the weather? Be creative to keep your patients engaged, you need to keep talking!
Even if your practice doesn’t have a remarkable marketing budget, the low-cost marketing strategies you implement can have a meaningful effect for your practice. Marketing is not limited to running expensive ad campaigns. Low-cost content marketing is your way to build relationships with both future and current patients by providing them with valuable, interesting information—even when they’re not at your office.
For more information please contact Farotech.