In any niche industry likes sports medicine, you have to be able to set your company or services apart by highlighting your authority or unique methodology. Marketing sports medicine can be challenging because you can follow the basic rules of business marketing, but need to specifically customize your efforts to benefit your brand. We’ve discovered 5 different sports medicine marketing ideas that really work. There are lots of marketing ideas out there, but you have to decide what represents your company best. These sports medicine marketing ideas may be outside of the box, but they get your name out into the community. Ultimately, your reputation is the most important asset to your business.
Top 5 Sports Medicine Marketing Ideas
#1 Public Lectures
Our first sports medicine marketing idea is public lectures. You can travel to local sports clubs or gyms and offer your expert advice on a variety of topics. Give a presentation on how to take care of injuries, eat healthy and work out smart. You can tailor your lecture based on the group that will be there. Even though you may not gain patients immediately from the lecture, this is a long term solution to sharing your knowledge and building your reputation in the community.
#2 Get Involved with Local Sports
A great way to marketing your sports medicine practice is to get involved with local sports in your area. Take time to visit preseason team/parent meetings. You can offer your expertise at a later date to interested parties. Give a short presentation on injury prevention, what injuries need to be treated right away, and how to stay safe while playing sports. This will cause people to remember your name during the regular season when an athlete may need your help. You can also volunteer to be a team physician for a local sports team. You’ll be able to assess and treat their injuries quickly and efficiently. If the athlete likes your work, they’ll recommend your services to their teammates. Being available on the sidelines goes a long way.
# 3 Make It Affordable
Some sports medicine clinics offer free or discounted pre season physicals to athletes. You can benefit the community by making a mandatory requirement affordable to families. Young athletes can have a chance to talk with surgeons, dentists, and other medical professionals that will examine them and clear them for their sport of choice. The fee you charge could be donated back to the school to continue benefiting their sports teams.
# 4 Invest in a Sports Training Facility
Preventative care is gaining a lot of ground in the world of sports. Young athletes may not understand how important preventative care is until they get injured. Opening a sports training facility can help you get the word out to the community. Though the training center itself won’t produce a lot of income, it will do all your marketing for you. You’ll have a steady stream of athletes coming through your office.
# 5 Market Instead of Advertise
The most important of all sports medicine marketing ideas it to always market instead of advertise. The key is to build trust within your local community, not just advertise all your services. This will help differentiate your practice from others in the surrounding areas. You should post educational material on your website to encourage athletes to learn more. You can attract younger or older patients based on the type of marketing you do – online, in magazines or newspapers, or even on the radio. If you want to focus your practice on a specific age group, do some market research to find out what works.
For all your sports medicine marketing needs, contact Farotech for more information and ideas.