Attract VALUABLE customers for your Company using Social Media Tools for Businesses!
Last week I wrote a blog about attracting the right customers/followers for your business using Facebook/Google+ – this week I am excited to cover the next two social media platforms, Twitter and LinkedIn.
There is no denying the benefits of extensive social media reach; consider even, the value of just one single social network, then multiply that by using several of the major players, including LinkedIn and Twitter. If you’ve been looking for some advice on social media tools for businesses, you’ve come to the right place. Today we’re going to answer the question:
What strategies can be used to attract the RIGHT customers to your business using social media?
Social reach (both the quality of your connections and the sheer quantity), can be the single most important driver in building a strong inbound marketing campaign. But how do you attract the right followers for your company using Twitter and LinkedIn?
MAKE A PLAN & A SCHEDULE
Getting your keywords right from the onset will make it easier to reach the most efficient/effective prospects! After creating valuable content around those keywords, navigating through the multitude of social networks can be terrifying and time consuming. Dedicate someone on your team to handle this process or consider hiring an inbound marketing company to handle your content creation and social media promotion for you. At Farotech, we use social network platforms for our own blog syndication approx 5-7 times per week. We also service our clients with this same consistent approach.
Most individuals will use the “people” search in LinkedIn for job titles, but this will often include a very large pool – instead, try using keywords you’ve identified to help find a more narrow group of prospective clients even quicker. Use subgroups or limit your search pool; generally, this will include a more specific search which may target more specific customers.
On the LinkedIn social platform, the users can also take advantage of “LinkedIn Groups” and “LinkedIn Answers,” which both provide great opportunities to find the right connections. My suggestion: start out by searching for and joining groups that are relevant to your business and connect with group contributors. Connect with people who are talking about subjects or content that you can relate to more simply – you are less likely to connect with someone when you’ve never spoken or interacted with someone. Make the connection familiar or post answers to the individual you are trying to connect with! Sounds simple, right?
On the LinkedIn network, you can also connect using what is called “Skills and Expertise.” This enables you to search for companies based on skills and interest that are specific to the subject matter. You will simply search LinkedIn “Skills and Expertise” to find groups, companies and individuals associated with those fields.
PROSPECTING THE RIGHT WAY: Twitter
Compared to other social networks, its considered much easier to connect or follow individuals on Twitter, especially when you’re talking about specific subjects. You can start by simply find companies/individuals by looking at Twitter’s “recommended list of who to follow.” Remember to balance these “top tweeters” with more targeted tweeters who match your interests, despite their audience size.
Especially be aware of auto-followers (third party applications that promise to rapidly scale up your followers by “auto-following”). This type of automation is not a productive practice. Also, Twitter actively discourages this practice and will remove you from search results when you use these apps.
Review the lists of individuals who follow big influencers in your industry. Simply search Twitter for mentions of your keywords and find individuals who discuss these topics frequently. Look for meaningful subject matter, not necessarily for the volume of tweets.
UTILIZING SOCIAL MEDIA TOOLS FOR BUSINESS
In review, engaging the social media world can create a meaningful connection for your company. It can increase visitors, leads and sales. It is simple to become a enthusiastic brand advocate for your company online; just remember to spread your social media reach and activity evenly through your work week. Most companies will hire, train and develop a social media expert for this subject specifically! However, as we mentioned, you may find it more practical to hire a qualified marketing agency like Farotech to handle your social media campaigns for you.