Effective video marketing strategies aren’t out of reach, even for small businesses. In fact, they could be the boost your company needs.
Video marketing simply means using videos on your website or in your email marketing campaigns in order to boost sales. The results of video marketing for small businesses over the years speak for themselves: videos are the #1 way to propel high conversion. The average internet user sees 32.2 videos every month.100 million internet users watch videos online on any given day, and of those 100 million users, 26% continue on to look for more info after watching a video.
The implications for your business are big; especially if you target the proper audience.
Why Video Marketing is the Best Choice for Your Business
The beautiful thing about video marketing is that it’s not something only large companies can do. In fact, video marketing has become the best business marketing strategy on a budget. A great video to showcase your business can be created on a budget of just $50.
Social media has made it far easier for even the average user to take total control of their personal branding. While the playing field may have been significantly leveled, you can always inject more individuality and personality into your branding via video marketing. After all, it gives you more dynamic control over what your customers see, and only requires a bit more work than the average user is willing to put in.
Do’s and Dont’s for Your Video Marketing Campaign:
- Do Remember your Target Audience – know who your audience is, and know what sorts of customers you typically draw. They’ll provide you with the creative direction you need without even knowing it. Ask yourself, what do your prospective buyers want to know about you? What types of videos will they best respond to?
- Don’t Go it Alone – many hands make light work, and many brains make the logistical and creative challenges much easier to conquer. Recruit fellow employees to work with you in the planning and development stages, or enlist a capable and experienced company like Farotech to handle all of the details of your video marketing campaign. Here’s a great blog to give you ideas on different kinds of marketing campaigns you can try.
- Do Troubleshoot, Analyze, and Refine – be careful about taking your video marketing strategy for granted. It thrives on the active refinement you perform when you monitor your results, analyze what works, and adjust your strategy to move forward. If your videos spend too long talking about offers, and not enough time educating the viewer, that’s critical feedback for your strategy. Analytics are the launch pad for your video marketing’s future success.
To recap: know your audience, don’t go it alone, and harness the power of troubleshooting. If you think you’ll need a helping hand setting up the details of your business’s video marketing strategy, Farotech is willing and able. Give us a call, and we’ll set you up with the best video marketing strategy!