What have you heard about inbound marketing? This popular technique has been taking businesses of all shapes and sizes to the next level. Perhaps you have even tried to implement some elements of inbound marketing in your existing campaigns, and now you realize that it is time to step up your strategy. It is time to be asking: What can an inbound marketing agency do for my company?
When you bring this question to the marketing team at Farotech, you won’t get a simple, one-size-fits-all answer. Instead, you’ll get the creative enthusiasm of our expert team who dedicate themselves to growing your company
What Can An Inbound Marketing Agency Do For My Company?
Although the specific ways each service may interact with your business and existing strategies, each of the following stages help to answer the question, What can an inbound marketing agency do for my company?
1. Anticipate Buyer Personas
During the first month of strategizing, our team will work closely with you in a series of interviews and surveys in order to determine the different types of clients we want to target via inbound marketing. Typically, there are a variety of different buyers, and once we have identified and separated them, we can help you with marketing to them more specifically and effectively.
2. Create Content
Inbound marketing is all about drawing those potential clients to your site through informative, creative, and useful content. This works most effectively when your content is updated with frequency and regularity. So, our team is also here to write a series of blogs and SEO pages based on the keywords that we believe your potential clients are searching.
3. Maximize Conversion
Although the compelling content is enough to bring visitors in, it is important to give these clients the opportunity to respond and take the next step. Strategically placing “Call to Action” buttons on your site allows clients to initiate a relationship with your company, beginning the transformation from curious visitor to loyal client.
4. Track Your Visitors
Along the way, it is imperative that you track the visitors to your site as well as the leads which develop. At Farotech, we use unique technology to keep track of visitors, how they get to your site, and what they do once they arrive. This information is vital to continually developing and optimizing your site.
5. Nurture Leads with Email Marketing
When a potential client does express interest in your company, your initial response is one of the most important opportunities to convert him or her. So, inbound marketing agencies like Farotech offer automated marketing emails which are sent to clients who download an offer from your site, allowing them to become further acquainted with your brand.
6. Synchronize Social Media
Although you may have social media accounts connected with your company already, are these actually helping you to promote your brand and connect with current and future clients? Probably not. Inbound marketing can help you to ensure that your social media is useful and effective for both your company and your clients as well as expanding its reach.
7. Analyze & Report
Finally, an inbound marketing agency can help your company stay on track by providing regular reports and analysis about your online presence and reach. These statistics are invaluable as you continue to expand your marketing campaign and your business. When you know the progress you’ve made each month, you can easily see what an inbound marketing agency can do for your company in the months and years to come.
Still asking what can an inbound marketing agency do for my company? Contact Farotech today, and we’d be happy to help you discover how these strategies can take your business to the next level.